Welcome to the Business Made Simple Podcast where we are obsessed with helping you become a better b
When you’re building a personal brand, the biggest mistake you can make is being too broad. The worl
What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy w
Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand,
Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they’re typically ca
Attention is the name of the game in today’s market. If you want to stand out, you need to move fast
In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too
Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you
It’s not enough to have a great product. You have to position it so customers instantly understand t
Southwest Airlines built one of the strongest brands in the world by doing one thing better than alm
Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity
If your marketing isn’t working, it’s probably because you’re not talking about the right problem. M
If you followed every piece of advice out there about your ideal morning routine, you'd probably spe
Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things.
Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume
Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re
If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably w
Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Million
The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, c
Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store fo
Making people laugh looks effortless, but behind every joke is an incredible amount of work and stra
