In this second part of our discussion on marketing, Ryan Wakefield shares practical insights into what churches can do to be effective in getting the attention of their community. He talks about Facebook, Google searches, emails, surveys and shares some churches to watch when it comes to marketing.
Show Notes:
Every church needs a marketing system to provide goals that are able to create lasting effectiveness
Church Marketing University is a course Ryan is putting together to serve churches with marketing knowledge and tactics
You need to get your branding in place before starting with your marketing; get your story together
Use a survey to track what is actually working in reaching people
Survey: checkbox everything that influenced you to come to the church; its a series of things that makes an impact
Most effective ways to reach people:
Friend and inviting is one of the most effective ways to invite people
Website is the second most effective tool for reaching people
Facebook is very effective even today
Google search allows people to find your church in your city
Outdoor signs and flags
Mailers
Youtube)
Invite cards
Emails
Great survey questions:
How is the friendliness of the church
How would you rate the message
Would you recommend the church to a friend
Would you come back to this church
Are you interested in attending a membership class
Survey Takeaways
Surveys show people that you care
What you don’t track you can’t manage
God can use data to open your eyes to see things and make adjustments
Build relationships don’t seek a transaction when you market your church
