Bobby Ghoshal is a co-host of a famous podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business.

In this episode we spoke about:

how to do user research that is rooted in business problems
how to measure and present results of your design work,
and how to hire and train a design team to become more business-savvy.

Show notes:

3:55 How did Bobby get into design?
7:45 How 11-year old Bobby sold his art to parents
11:20 How Bobby's early sales experience translated into design
13:30 How to recognize if a designer is business-savvy?
16:40 How to train a designer to become more business-savvy?
21:30 How Bobby and his team does user research that is rooted in business challenges?
36:45 How does design team at Candid Co track and present results of design work?
41:15 Bobby's advice for designers who are just starting
46:25 What is one thing Bobby changed his mind about design after recording High Resolution?

5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business 51:46 Share

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Shownotes Transcript

5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business