Did you know that up to $84 billion is lost to ad fraud every year?

In this episode, Verena Gründel talks with Arielle Garcia, Chief Operating Officer at Check My Ads, about the massive challenges advertisers are facing and why they often only see 36 cents of every ad dollar reaching their audience. She explains how a lack of transparency fuels these issues and why brands must demand accountability from their agencies.

Tune in to learn how businesses can take control of their ad spend and drive meaningful change through education and advocacy.

You can now get Verena Gründel’s personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of international digital marketing directly to your inbox:

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https://go.dmexco.com/digital-digest-current-edition

Arielle Garcia on the Dark Side of Digital Advertising & How to Fix It 36:28 Share

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Arielle Garcia on the Dark Side of Digital Advertising & How to Fix It