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What matters in education marketing. Episodes fortnightly.
Episodes
Total: 79
How to shine a light on stealth students
2024/12/15
39:10
Fewer prospective students are making themselves known. According to new data from UniQuest, 60% of
The new Clearing student
2024/12/8
40:05
In the 2023/2024 cycle, 20% of students started researching the university they were placed at in Cl
The unlikely uses of AI in student marketing
2024/11/24
41:01
There is not an education marketer in existence who hasn’t experimented with AI in the last 2 years.
How to create a website that wins students’ hearts
2024/10/18
31:56
It doesn’t matter where you get your data, university websites are the most trusted communication ch
How to create a virtual campus tour that's remembered
2024/9/29
38:06
Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual
What students want from a creator degree
2024/9/8
05:53
Being a creator, influencer or content entrepreneur. These are the top careers young people want in
The prospective students of LinkedIn
2024/8/25
04:19
Further reading and show notes Offical university LinkedIn accounts are the only ones seeing growth.
What students want this Clearing
2024/8/11
35:46
It’s shaping up to be a tough Clearing More students are going into confirmation and Clearing holdin
Higher ed and secrets of community marketing
2024/7/28
27:05
Which universities are winning when it comes to community marketing? Joining Kyle today on the podca
The future of virtual tours
2024/7/14
31:23
Is your virtual campus tour reaching its full potential? Today, Kyle is joined by Victoria Littler,
The state of higher education branding
2024/6/30
30:48
Universities are no strangers to branding, but how many institutions are as willing to differentiate
What students want
2024/6/16
42:29
There isn’t a marketing director in existence who thinks peer-to-peer is a bad idea. However, studen
What’s wrong with higher ed content marketing?
2024/5/19
39:44
According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that wee
Macro marketing trends for higher education
2024/5/5
13:41
In today's episode, Kyle is interviewed by the Keystone Education Group on the Higher Ed Chats P
What students expect from a virtual tour in 2024
2024/4/21
26:22
What do students need from a virtual tour, and how can you make your experience memorable? Today I’m
Breaking the podcasting playbook
2024/4/7
27:57
The first rule of podcasting is that it takes 12 to 18 months to build anything that could be regard
Using peer to peer for student retention
2024/3/24
40:11
We’re used to using ambassadors for recruitment, but what about retention? Is there a role for ambas
Untapped opportunities for student conversion
2024/3/10
33:22
Kyle takes a deep dive into the findings of Edified’s Experience Tracker, a benchmark for the state
How to build a legendary ambassador marketing team.
2024/2/25
30:52
There’s plenty of material on the power of ambassador marketing, but relatively little on how to bui
How to market a degree in content creation
2024/2/11
34:17
Kyle interviews Jacky Gurr, course director for (BA Hons) Content Creation at Confetti Institute of
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