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cover of episode #39 Optimizing Campaigns and Driving Revenue with AI

#39 Optimizing Campaigns and Driving Revenue with AI

2024/7/17
logo of podcast Experts of Experience

Experts of Experience
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Alison Lindland
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Alison Lindland: 本期节目中，Alison Lindland，Movable Ink 的首席营销官，讨论了 AI 对营销团队的影响。她强调团队需要适应不断变化的形势，并在客户旅程中为客户提供支持。她还分享了公司客户咨询委员会的见解，以及与客户合作推动产品创新的价值。Movable Ink 利用 AI 技术优化营销活动，探索针对各个用户的新的产品类别。AI 正在改变营销团队的工作和结构，要求他们适应并通过变革管理来支持客户。员工体验是提供卓越客户体验的关键因素。如果营销领导者希望在 AI 驱动的环境中取得成功，他们就需要适应变化。 Lauren Wood: Lauren Wood 作为主持人，引导 Alison Lindland 分享了 Movable Ink 如何利用 AI 技术实现个性化营销，以及 AI 如何改变营销团队的工作方式和结构。她还探讨了 AI 在提升客户体验和营收方面的作用，以及企业如何通过变革管理来支持员工适应 AI 带来的变化。

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On this episode, Alison Lindland, the CMO of Movable Ink, discusses the impact of AI on marketing teams and she emphasizes the need for teams to adapt to the changing landscape and support their clients throughout their journeys. Alison also shares insights on the company's customer advisory board and the value of collaborating with clients to drive product innovation.

Key Takeaways:

  • How Movable Inc. utilizes AI technology to optimize campaigns and explore new categories for individual recipients
  • How AI is changing the work and structure of marketing teams, requiring them to adapt and support their clients through change management.
  • Why employee experience is a key factor in delivering a great customer experience
  • Why marketing leaders need to be comfortable with change if they want to succeed in the AI-driven landscape.

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