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cover of episode Tech Obsession is Failing Citizens (Rescuing Government Customer Service)

Tech Obsession is Failing Citizens (Rescuing Government Customer Service)

2025/2/5
logo of podcast Experts of Experience

Experts of Experience

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Mike Raker: 我认为在客户体验中,最重要的是真正倾听和理解客户的问题。不要迷恋技术或策略,而要专注于理解客户的真正需求。只有这样,才能为他们提供真正有价值的解决方案。我始终强调以人为本的设计,确保技术应用能够真正解决问题,而不是为了创新而创新。在政府服务中,尤其需要关注那些弱势群体,确保没有人被遗漏。 Lauren Wood: 我非常同意你的观点。很多公司在追求创新时,往往先考虑技术,而不是先理解问题。这种本末倒置的做法很难取得好的效果。真正有效的创新应该始于对客户需求的深刻理解,并以此为基础来选择和应用技术。

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Government services don’t have to suck. (And no, robots aren’t taking over… yet.)

This week, host Lauren Wood sits down with Mike Raker, CTO of Maximus, to crack the code on using AI and machine learning to fix customer experience nightmares — even in the most bureaucratic corners of government. Mike shares exactly why listening beats tech obsession every time, how to balance innovation with red tape, and why “Total Experience Management” is the secret sauce you’ve been missing. They also tackle the AI trends that matter (way beyond ChatGPT), the facepalm-worthy question Mike asks before ANY tech rollout, and how empathy became his ultimate leadership hack in a world obsessed with automation.

What are you waiting for? Press play to rethink everything you know about AI, empathy, and how Maximus is ensuring your next DMV visit feels as seamless as possible.Key Moments: 

  • 00:00 Who is Mike Raker, CTO of Maximus?
  • 03:35 The Role of Innovation in CX
  • 06:57 Exactly How Maximus Helps Government Services
  • 08:59 Total Experience Management (TXM)
  • 14:02 Balancing Innovation and Regulation
  • 17:44 The Future of AI in Customer Experience
  • 24:27 The Importance of Human-Centered Design in Government
  • 34:11 Policy and Responsibility in AI 
  • 38:16 Mike Raker’s Expert Advice & Key Takeaways

*Are your teams facing growing demands? Join CX leaders transforming their strategies with Agentforce. Start achieving your ambitious goals. Visit *salesforce.com/agentforce)

 

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