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cover of episode The Big AI Lie & Why You Still Don’t Feel Ready

The Big AI Lie & Why You Still Don’t Feel Ready

2025/4/2
logo of podcast Experts of Experience

Experts of Experience

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Kerry Bodine
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Lauren Wood
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Lauren Wood: 我认为大多数企业没有意识到,为了创建所有这些神奇的AI系统,数据提升工作量有多大。企业需要对AI系统提供的答案负责。 Kerry Bodine: 客户体验是客户与企业进行业务往来时,对其所有互动产生的想法、情绪和感知。企业需要走出公司,倾听客户的声音;客户的感知并不总是等于现实,需要与客户直接沟通以了解他们的真实情况。真正理解客户体验的企业才能在市场上不断获胜,但这需要长期的投入和耐心。引导企业关注与客户的长期关系,需要从客户视角出发,审视整个客户旅程,并关注隐藏的痛点。我们需要开始考虑我们所做决定的长期影响和长期益处。 评估和选择合适的AI项目,需要关注高价值和低风险的项目。后果扫描法是一个2x2矩阵,用于分析任何决策的潜在积极和消极后果(已知和未知)。在AI领域,如何权衡风险和收益,决定是否放弃一个项目,是一个没有标准答案的难题,需要依靠经验和直觉。企业需要对AI系统生成的答案负责。在启动AI项目之前,应该花时间与来自不同部门的人员讨论潜在风险和收益。需要更好地理解不同类型AI潜在危害的种类、严重程度和持续时间。仅仅因为可以实施AI,并不意味着就应该实施,需要权衡利弊。将AI视为团队中的多维员工,需要对其进行培训和设置防护措施。大多数企业没有意识到,为了创建所有这些神奇的AI系统,数据提升工作量有多大。企业需要了解AI就绪数据的含义,并评估自身的数据管理流程。企业需要加强业务部门和IT部门之间的协作,以整合数据。企业应该与现有的技术提供商沟通,了解如何更好地准备AI数据。在进行任何技术招标时,都应该询问供应商如何与现有的系统和平台连接。以人为中心的团队现在必须包括数据科学家。在AI时代,以人为中心的設計方法需要进行调整,需要关注AI的功能能力而非技术细节。在进行头脑风暴时,应该关注AI的功能能力,而非技术细节。在AI培训中,应该先让学员了解AI的功能能力,再深入技术细节。AI的非确定性特性要求我们改变传统以人为中心的設計方法,不再以人为本出发。需要考虑日常行动和决策的长期后果。

Deep Dive

Shownotes Transcript

Consequence scanning. Data organization. Tech translation… Oh my! 

This week, Kerry Bodine — CX consultant to name brand fortune 500 companies, founder of Bodine & Co. and co-author of Outside In — joins us to explore the seismic shifts AI is bringing to the world of CS. Forget what you think you know about customer service; Kerry reveals why it's all about understanding customer emotions, perceptions, and the entire customer journey. We tackle the tough questions: How do we balance innovation with ethical considerations? How do we prepare our data for the AI revolution? And how do we design experiences that are both human and AI-powered? This is a must-listen for any leader navigating the uncharted territory of AI-driven customer experience.  

Key Moments:

  • 00:00 Who is Kerry Bodine, Founder of Bodine & Co.?
  • 03:19 The Biggest CS Mistake
  • 06:22 Perception vs. Reality: Bridging the Expectation Gap
  • 13:07 Consequence Scanning: Your AI Framework
  • 18:00 AI Risk Assessment & Navigating Ethical Gray Areas
  • 20:00 Leadership in the Age of AI
  • 25:05 Data Readiness for AI Implementation
  • 32:36 Human-Centered Design & Confronting Your Silos
  • 37:18 Key Advice for CS Leaders

 

*Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit *salesforce.com/agentforce)

 

*Mission.org is a media studio producing content alongside world-class clients. **Learn more at *mission.org)