Brenton Hayden – How to Build Your Business and Franchise It Successfully

BrentonHayden_1 I am thrilled to have Brenton Hayden on the show this week. Listen in as he describes how he went from first starting his business with practically no money to becoming a multi-million dollar business. Brenton talks about waking up early, staying late and going the extra mile. He saw a need in the market and went after it. He goes in depth about the struggles he faced and how he convinced people to believe in his vision. He went from cold calling and getting his first six properties to rent to retiring from his CEO position in just 6 ½ years.

About Brenton Hayden

Brenton Hayden is the Chief Executive Oﬃcer and Founder of Renters Warehouse USA, a four time honoree of the Inc. 500|5000 list. At 29, Brenton leads his dedicated team of over 100 employees and franchisees in seven states to see gross revenues of $12.5 million. With a portfolio of managed properties valued around $750 million and $2 billion in residential leasing transactions, it’s no surprise that this Harvard Business School and Massachusetts Institute of Technology - Sloan School of Management graduate was named the youngest franchisor in America by INC. Magazine in 2011 at the age of 25. Brenton’s expert marketing skills and entrepreneurial spirit have largely contributed to the success of his company, earning Renters Warehouse numerous awards in real estate and business.

Show Highlights

Why you must know your business top to bottom
The importance and value of recruiting staff that believe in your vision
How to Build your business the right way
What being a franchisor really means
The importance of carefully selecting your franchisees
The critical nature of supportive Training

Brenton discusses knowing his business from top to bottom and how he got people to believe in his vision and really work to grow the company. He also discusses the extremely careful process he goes through when choosing a franchisee from interviews to his People Analyzer Tool. Brenton also focuses on supportive training for his franchisees keeping them up to date and business savvy.

Episode Resources

Seth Godin

Rework

Michael Gerber

Want to know more about Brenton and his businesses?

Twitter @BrentonHayden

LinkedIn

Professionallandlords.com

Twincitiesrenterswarehouse.com

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How to Build Your Business and Franchise It Successfully