Good Content with Shannon McKinstrie

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinst

Episodes

Total: 66

Have you ever felt puzzled by how trial reels actually work, or wondered what type of content actual

This episode is coming to you straight from the beach and we’re diving into one of my favorite categ

This summer is going to be amazing for your content and we are going to kick it off by exploring how

Today’s episode is a bit extra special, because I’m recording from our very own beach house at the O

When you create content you’re passionate about, your audience feels it, and that authenticity leads

Let’s break down exactly how to nail your short form videos without feeling overwhelmed, whether you

Let’s talk about self-awareness in marketing and why truly loving your topic is your secret sauce fo

Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to trul

Do you want to save hours of your time when it comes to creating content on social media? I know you

Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t

You have probably heard that b-roll is boring and that’s why your content isn’t performing well. Tha

Can you remember why we all hopped on social media in the first place? I think we've strayed a

What are your customers really telling you? If you did last week’s homework (go back to episode 52 i

Today we're diving into the way you create content and connect with your audience. First up, I&

I know over the years you’ve been told time and time again NOT to talk about yourself and it’s becau

If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram storie

We're diving into the world of funny and relatable content and how it can strengthen your socia

Today, we're diving deep into the secret sauce for success on social media, the three S's

Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple

Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about