PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality.
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The evolution of the sampling/ panels business and Michael's entrepreneurial journey

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

 In this episode we cover:

• How Michael has one well-behaved dog
• Pathway through the industry
• The evolution of panels and panel economics
• Raising money
• Advice for early stage businesses
• Balance between growth rate and ebitda
• Product development & sales approach
• The relentless pursuit of data quality
• Working from home vs the office

As well as Michael's book recommendation: NO RULES RULES: NETFLIX & THE CULTURE OF RE-INVENTION   by Reed Hastings and Erin Meyer

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