The encounter was notable because it showcased a relaxed and informal relationship between Cheng Yixiao and his employees, which contrasts sharply with the formal and hierarchical culture in many other tech companies, especially in the automotive industry.
In the automotive industry, the atmosphere during events is often formal and hierarchical, with a lot of attention given to the boss's presence. In contrast, the casual and relaxed interaction between Cheng Yixiao and his employees in the elevator was a refreshing change.
The 'Tencent flavor' refers to a balanced approach where the company values intuition, data, and values equally. This is in contrast to a purely data-driven and results-oriented approach, which the speaker believes can lead to a loss of company culture and community.
A company with a 'Tencent flavor' is seen as positive because it balances intuition, data, and values, which allows for a more holistic and sustainable approach to product development and company culture. This approach helps maintain a strong community and unique identity.
The 'iron flavor' refers to the authentic and community-driven nature of Kuaishou's content and users. It is a term used to describe the real, down-to-earth, and relatable content that resonates with the platform's audience, which is often difficult to quantify with data alone.
Kuaishou focuses on fostering a community with a strong sense of authenticity and connection, often referred to as 'iron flavor.' This approach involves supporting smaller, local creators and maintaining a balanced flow of content, rather than prioritizing high-performing, viral content.
The speaker believes that values are crucial in a company's decision-making process. They serve as a foundation and guide, ensuring that decisions are not solely based on data and short-term results, but also on long-term sustainability and community impact.
Kuaishou's approach to content distribution is unique because it emphasizes 'pervasive flow,' giving new creators a chance to gain visibility and build an audience. This strategy helps maintain a diverse and vibrant community, rather than concentrating all the attention on top creators.
光合大会第一天上午的演讲听完,我去餐厅吃饭,在电梯里“偶遇”了快手创始人程一笑。当时情形很有意思,一个快手的同学要进电梯,她看到电梯里有人犹豫了一下,我以为她只是想把电梯让给媒体老师,所以用手挡了一下电梯门,让她赶快进来吧。没想到,她身后跟着的是程一笑,就这样呼呼啦啦上来了很多人,程一笑就被挤在了角落里。快手的员工们有说有笑,老板被晾在一边,电梯里充满了快乐的空气。其实这放在早年的互联网公司不算什么事情。但是我已经在汽车行业跑了两年的活动,见过太多老板出场,那排场可以直接配上《英雄本色》和《纵横四海》的BGM做短视频。所以这种松弛的上下级关系还是像一股清新的空气…… 中国的互联网行业发展了太久,很多事情本来的面目都被模糊了。比如创业者的故事是一个少年成长的故事,产品的壮大是坚持追求社区氛围的结果,公司员工以及平台上的商家是一起成长的。取而代之的是所谓“结果导向”、“数据驱动”、“工具理性”的单一世界观和方法论。以万物为刍狗,反而成了格局和认知的代名词。胜利者的光环有时候太过眩晕,甚至13年中国移动互联网的发展被浓缩为一句,“XX牛逼”。所以很长一段时间我不太敢抛出这样的结论,一家有“腾讯味儿”的公司是一家好公司,这种公司该谈直觉的时候谈直觉,该谈数据谈数据,该谈价值观坚决谈价值观……