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cover of episode Solo|光合大会“偶遇”程一笑,他被快手员工挤在了电梯的角落里

Solo|光合大会“偶遇”程一笑,他被快手员工挤在了电梯的角落里

2024/9/3
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主播
以丰富的内容和互动方式帮助学习者提高中文能力的播客主播。
Topics
主播在节目中表达了对中国互联网公司发展模式的思考,尤其关注在数据驱动、结果导向、工具理性盛行的环境下,如何平衡理性与直觉、数据与价值观。 主播以快手公司为例,通过其创始人程一笑在光合大会上的演讲以及公司整体氛围的观察,认为快手在保持数据驱动的同时,更注重基于经验和直觉的判断,以及公司价值观的坚持。这与其他互联网公司,特别是以字节跳动为代表的模式形成对比。 主播认为,快手所展现出的“腾讯味儿”,即兼顾直觉、数据和价值观,是其成功的关键因素。这种模式并非完全否定工具理性,而是强调在决策过程中,直觉、经验和价值观的重要性,并以“说不”为方法论,避免过度依赖数据而忽略其他重要因素。 主播还以自身在西北自驾游的经历,以及对快手部分博主的观察,进一步阐述了“铁味”或“故乡的味道”的重要性,这是一种难以用数据量化的真实性和社区氛围,也是快手平台能够持续发展的基石。 最后,主播呼吁大家支持那些基于直觉、经验和价值观运营的公司和产品,认为这种模式在当前的互联网环境下具有重要意义。

Deep Dive

Key Insights

Why did the encounter with Cheng Yixiao in the elevator stand out to the speaker?

The encounter was notable because it showcased a relaxed and informal relationship between Cheng Yixiao and his employees, which contrasts sharply with the formal and hierarchical culture in many other tech companies, especially in the automotive industry.

Why does the speaker compare the atmosphere in the elevator to the automotive industry?

In the automotive industry, the atmosphere during events is often formal and hierarchical, with a lot of attention given to the boss's presence. In contrast, the casual and relaxed interaction between Cheng Yixiao and his employees in the elevator was a refreshing change.

What does the speaker mean by ' Tencent flavor' in the context of a company like Kuaishou?

The 'Tencent flavor' refers to a balanced approach where the company values intuition, data, and values equally. This is in contrast to a purely data-driven and results-oriented approach, which the speaker believes can lead to a loss of company culture and community.

Why does the speaker believe that a company with a 'Tencent flavor' is a positive thing?

A company with a 'Tencent flavor' is seen as positive because it balances intuition, data, and values, which allows for a more holistic and sustainable approach to product development and company culture. This approach helps maintain a strong community and unique identity.

What is the significance of the 'iron flavor' mentioned in the Kuaishou conference?

The 'iron flavor' refers to the authentic and community-driven nature of Kuaishou's content and users. It is a term used to describe the real, down-to-earth, and relatable content that resonates with the platform's audience, which is often difficult to quantify with data alone.

How does Kuaishou's approach to content and community differ from other platforms?

Kuaishou focuses on fostering a community with a strong sense of authenticity and connection, often referred to as 'iron flavor.' This approach involves supporting smaller, local creators and maintaining a balanced flow of content, rather than prioritizing high-performing, viral content.

What is the speaker's view on the importance of values in a company's decision-making process?

The speaker believes that values are crucial in a company's decision-making process. They serve as a foundation and guide, ensuring that decisions are not solely based on data and short-term results, but also on long-term sustainability and community impact.

Why does the speaker think that Kuaishou's approach to content distribution is unique?

Kuaishou's approach to content distribution is unique because it emphasizes 'pervasive flow,' giving new creators a chance to gain visibility and build an audience. This strategy helps maintain a diverse and vibrant community, rather than concentrating all the attention on top creators.

Chapters
讲述了在快手光合大会上偶遇程一笑的经历,以及由此引发的对快手公司文化和互联网公司发展模式的思考。
  • 在电梯里偶遇快手创始人程一笑,以及其他快手员工轻松的互动氛围。
  • 对比了汽车行业老板的出场排场,凸显了快手公司内部轻松的上下级关系。
  • 回顾了早期对程一笑的报道,以及快手早期创业的艰辛历程。

Shownotes Transcript

光合大会第一天上午的演讲听完,我去餐厅吃饭,在电梯里“偶遇”了快手创始人程一笑。当时情形很有意思,一个快手的同学要进电梯,她看到电梯里有人犹豫了一下,我以为她只是想把电梯让给媒体老师,所以用手挡了一下电梯门,让她赶快进来吧。没想到,她身后跟着的是程一笑,就这样呼呼啦啦上来了很多人,程一笑就被挤在了角落里。快手的员工们有说有笑,老板被晾在一边,电梯里充满了快乐的空气。其实这放在早年的互联网公司不算什么事情。但是我已经在汽车行业跑了两年的活动,见过太多老板出场,那排场可以直接配上《英雄本色》和《纵横四海》的BGM做短视频。所以这种松弛的上下级关系还是像一股清新的空气…… 中国的互联网行业发展了太久,很多事情本来的面目都被模糊了。比如创业者的故事是一个少年成长的故事,产品的壮大是坚持追求社区氛围的结果,公司员工以及平台上的商家是一起成长的。取而代之的是所谓“结果导向”、“数据驱动”、“工具理性”的单一世界观和方法论。以万物为刍狗,反而成了格局和认知的代名词。胜利者的光环有时候太过眩晕,甚至13年中国移动互联网的发展被浓缩为一句,“XX牛逼”。所以很长一段时间我不太敢抛出这样的结论,一家有“腾讯味儿”的公司是一家好公司,这种公司该谈直觉的时候谈直觉,该谈数据谈数据,该谈价值观坚决谈价值观……