You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategies into each bucket. Warning: It gets a little controversial.

You’ll hear their takes on: Is product the best go-to-market strategy? What is the best way to have marketing leadership? Is community a good growth strategy? And more!

Things mentioned:

Eight Sleep https://www.eightsleep.com/
ClickUp https://clickup.com/
Synthesis School https://www.synthesis.com/

Thank you for tuning into Marketing Against The Grain!

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Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Argument Alert!: New Game Double Down, Table Stakes and Kill 45:54 Share

Marketing Against The Grain

Shownotes Transcript

Argument Alert!: New Game Double Down, Table Stakes and Kill