Ep. 249

"Is putting all your eggs in the ROAS basket stunting your growth?"

Kipp and Kieran dive into why relying solely on Return on Ad Spend might not be the smartest move for marketers aiming for long-term success. Every marketer needs to understand the significance of building their own audience, the true impact of paid advertising, and navigating the complex world of marketing metrics.

Mentions

Grab our curated list of our favorite AI prompts here https://clickhubspot.com/matg
ReturnReturn on Ad Spend (ROAS) https://blog.hubspot.com/marketing/return-on-ad-spend
LinkedIn post about Nike https://www.linkedin.com/posts/massimogiunco_nike-sneakers-digital-activity-7223265757982318593-P0xZ?utm_source=share&utm_medium=member_desktop

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

ROAS Is a Trap: How Smart Marketers Really Drive Growth 31:45 Share

Marketing Against The Grain

Shownotes Transcript

ROAS Is a Trap: How Smart Marketers Really Drive Growth