In this Marketing Over Coffee:

Learn about how (and even if!) you should write a business book, from author and former analyst Josh Bernoff

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Buy Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, on Amazon

Moving into books in 2015 after 20 years at Forrester

Should you even write a book?

Why story elements are required

Avoiding Title Hell

"This is the first book that.."

The 3 Publishing Models

11:52 Join us August 24-25th along with fellow industry leaders in digital commerce and AI for live conversations about what e commerce can achieve in a symbiotic future with AI. We’ll talk about how AI fits into your business today, tomorrow and for the limitless future ahead. In short, two days of thought provoking conversation, perspective shifting keynotes and sessions and endless opportunities for growth. Follow Bloomreach on your favorite social channel to take part in this exciting summit, live — totally form and fee free.

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The orginal research that was done

Fear of the last chapter

Word, Google Docs, Scrivener and Evernote

Ghostwriting!

21:38 Put new life into static content by transforming brochures, newsletters, catalogs, magazines, and more from flat PDFs into interactive digital publications and social posts for your audiences worldwide. Give them content that’s fun to read across every channel and on every device by using Issuu. Visit issuu.com/podcast for a free trial with code MOC!

Adding the Audiobook option

Blurbing

Getting the cover right

The best way to promote the book

Cory Doctorow and other speculative fiction, Atomic Habits, Smart Brevity

Get more info from Josh at Bernoff.com

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Build a Better Business Book