In this Marketing Over Coffee:

Author Steve Woodruff talks about effective communication and his latest book: The Point

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Brought to you by our sponsors: The Mailworks and Miro

Previous interview: Clarity Wins

The new book: The Point

Covid started with a scare but the transition to virtual has been a business builder

Going through the hybrid publishing model

Saying too much goes against how the brain works

7:10 The Mailworks – Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online. For MOC listeners: set up a free call with one of their experts themailworks.com/moc

The 8 Tools, including the power of stories and summaries

The 4 Rules – first make sure you have a point

How to implement it in the corporation

Working on giving the leader a powerful personal brand

16:08 – 17:27 Miro – Your first three boards are free forever, just sign up at miro.com/podcast

Applying the Clarity Formula to email

You need to hook the audience fast in presentations

Great tactics for book promotion

Lessons in understanding and then being able to better manage depression

Why analytical people have to fight the instinct to scrutinize themselves

Follow John and Steve on LinkedIn

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Getting to The Point with Steve Woodruff