In this Marketing Over Coffee:
Guest Stephan Spencer brings us up to date on SEO and the new edition of his book The Art of SEO

Direct Link to File

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Yes, it’s a large book – you can get the early raw version from O’Reilly now at this link

So many things have changed since the last version

His agency NetConcepts – Doing SEO holistically

Trying to grok the accelerating rate of change

7:27 Get the high ROI only direct mail can deliver , work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.

For MOC listeners: set up a free call with one of their experts themailworks.com/moc

The role of AI versus humans in creating remarkable content

Skyscraper content and transitioning it to other formats

What are the most common SEO mistakes?

Technical Challenges

His Podcasts on Marketing and Get Yourself Optimized

19:46 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.

Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.

Using Intuition in Marketing

Working with Tony Robbins

Prioritizing as the key to being effective in the future

Join The Analytics for Marketers Slack group!

Follow John and Chris on LinkedIn

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Talking the Art of SEO with Stephan Spencer