148 | Unlocking Marketing Success: Mastering ROMI and Audits PART 1
Marketing Strategy Academy with Jen Vazquez
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Today, we have a very special guest, Rhea Allen, President/CEO, and Co-Founder of Peppershock Media. Rhea is a true expert in the field of marketing. She's known for her dedication to crafting compelling messages that get results. Rhea's extensive experience includes being an integrative marketing consultant, a national presenter, an adjunct marketing professor at Boise State University, a keynote speaker, and the host of a popular podcast.
Peppershock Media works with companies ranging from Fortune 9 to Fortune 100, helping build their brands and bottom lines.
Here are the topics covered:
- How Rhea get started
- Rhea covers what ROMI stands for, and how can businesses effectively measure their marketing campaign's return on investment (ROI)?
- Why are marketing audits important, and what does a typical marketing audit process involve?
- Understanding customer acquisition cost and customer lifetime value?
- Rhea shares some key performance indicators (KPIs) that businesses should keep an eye on to evaluate the effectiveness of their marketing efforts.
- How businesses can address the challenges of attributing ROI to specific marketing channels and adapt their strategies in a constantly changing market, especially when resources are limited?
- What three key things Rhea believes played a pivotal role in helping her grow her business?
Rhea's Freebie: https://themarketingexpedition.com/gift-month/)
Where to Find Rhea:
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