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Today, we have a very special guest, Rhea Allen, President/CEO, and Co-Founder of Peppershock Media. Rhea is a true expert in the field of marketing. She's known for her dedication to crafting compelling messages that get results. Rhea's extensive experience includes being an integrative marketing consultant, a national presenter, an adjunct marketing professor at Boise State University, a keynote speaker, and the host of a popular podcast.

Peppershock Media works with companies ranging from Fortune 9 to Fortune 100, helping build their brands and bottom lines.

Here are the topics covered:

How Rhea get started

Rhea covers what ROMI stands for, and how can businesses effectively measure their marketing campaign's return on investment (ROI)?

Why are marketing audits important, and what does a typical marketing audit process involve?

Understanding customer acquisition cost and customer lifetime value?

Rhea shares some key performance indicators (KPIs) that businesses should keep an eye on to evaluate the effectiveness of their marketing efforts.

How businesses can address the challenges of attributing ROI to specific marketing channels and adapt their strategies in a constantly changing market, especially when resources are limited?

What three key things Rhea believes played a pivotal role in helping her grow her business?

Rhea's Freebie: ⁠https://themarketingexpedition.com/gift-month/⁠

Where to Find Rhea:

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Interviews: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@marketingstrategyacademy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Solo Episodes: ...

150 | Unlocking Marketing Success: Mastering ROMI and Audits PART 2 28:26 Share

Marketing Strategy Academy with Jen Vazquez

Shownotes Transcript

150 | Unlocking Marketing Success: Mastering ROMI and Audits PART 2