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Brazil wants its consumers to control their digital data — by monetizing it

2025/6/11

Marketplace All-in-One

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Gabriel DeRose

Novosafo

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Novosafo: 巴西正在试验一种数据数字钱包，旨在让消费者控制自己的数据并将其出售。这个项目是全国性的首次尝试，通过数据钱包让消费者在日常活动中产生的数据可以被竞标购买，从而决定是否以及如何出售这些数据。这项试验计划将为未来的数据法案提供参考。 Gabriel DeRose: 巴西的银行账户将与数据钱包整合，一旦用户允许公司为访问数据付费，他们将自动获得报酬。目前，他们仍在研究如何正确实施这个项目，大型科技公司的态度尚不明确。巴西的通用数据保护法虽然确保公司拥有用户数据，但也要求他们保护这些数据。人们对数据的关系基于不信任，虽然使用各种平台，但并不信任它们。一旦数据被视为商业资产，人们可能更关心收益而非数据安全。如果每个人都为数据付费，可能会提高数据成本，对小型公司造成不利影响，甚至影响公共服务部门获取必要数据。巴西在数据监管方面走在前列，旨在让人们更精细地控制自己的数据，从而更好地保护隐私。

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There's a trial run taking place over a type of digital wallet for data. Consumers are in control, and they can sell their data to the highest bidder. This trial run is taking place in Brazil, the first country to try something like this on a national scale. Marketplace’s Nova Safo spoke with Sao Paolo-based journalist Gabriel Daros. He's been covering the story for the news site Rest of World.

Brazil wants its consumers to control their digital data — by monetizing it 06:34 Share

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Shownotes Transcript

Brazil wants its consumers to control their digital data — by monetizing it