Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…

The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.

In this episode, we discuss:

Dreamdata’s approach to data-driven marketing strategy.
Why benchmarking is so impactful for marketers.
What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
Why UTM codes and best practices are a bigger blindspot than you think.
Which marketing channels should we prioritize first?
When is attribution and data collection not effective?

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Steffen Hedebrandt, CMO & Co-Founder of Dreamdata

https://www.linkedin.com/in/steffenhedebrandt

Links to content here:

Visit Dreamdata’s website: https://dreamdata.io

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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Accelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies w/ Steffen Hedebrandt 26:44 Share

Markigy: The Science of Marketing Strategy

Shownotes Transcript

Accelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies w/ Steffen Hedebrandt