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cover of episode From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder

From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder

2025/2/11
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Masters of Scale
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This chapter analyzes Super Bowl LIX commercials, identifying three key elements of a successful ad: ownability, memorability, and relevance. It critiques the prevalent trend of brands playing it safe with nostalgic themes and overusing celebrities, ultimately arguing that many ads lacked impact.
  • Three key elements of a great Super Bowl ad: ownable, memorable, and relevant.
  • Many brands played it safe with nostalgia and Americana themes.
  • Overuse of celebrities and questionable creative choices detracted from ad effectiveness.

Shownotes Transcript

Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on this year’s hits and misses from the big game’s ads. She joins host Bob Safian to break down what makes an NBDB (never been done before) moment, why so many brands adopted a “safe” approach, and what trends business leaders should note going forward.

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