Join us on this episode of the Measure Success Podcast as we sit down for a 2nd time with Sheldon Bernard, a pioneer in applied decision sciences and the founder of 440 Management. Dive into a riveting discussion on the nuances of decision-making in the face of uncertainty and how cognitive biases influence our choices. Sheldon shares his unique 'DIRECT' framework, providing practical advice for better decision-making in business and life.

In This Episode, You'll Discover:

How to identify and combat cognitive biases in decision-making.
Insights into Sheldon's 'DIRECT' framework for tackling uncertainty.
The role of generative AI in redefining business strategies.
Practical tips for applying these insights in your daily life and business.

Listen and Learn: Uncover the secrets to making smarter, more informed decisions that can steer you and your organization towards success in unpredictable times. Sheldon's expertise will enlighten you on not just how to make decisions, but how to make the right decisions.

Tune in now to start mastering the art of decision-making in the ever-uncertain business landscape!

Where to find Sheldon:

Website: https://www.a440mgt.com/who-we-are

LinkedIn: https://www.linkedin.com/in/sheldon-b-37739114/

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

How to Innovate and Thrive Amidst Market Uncertainty 41:17 Share

Measure Success Podcast

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How to Innovate and Thrive Amidst Market Uncertainty