Today’s episode is a special one – Erik Torenberg and Greg Isenberg discuss the future of B2B creators, monetizing media and the venture of Turpentine on Greg’s podcast “Where It Happens.” Erik shares his vision for 'audience in a box' services, explores how channels can be expanded for creators, the future of niche B2B creators, and the importance of building infrastructure that facilitates growth.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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LINKS:

Where It Happens with Greg Isenberg:

Twitter/X:

@eriktorenberg (Erik)

@gregisenberg (Greg)

@_trwih (Where It Happens Podcast)

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RECOMMENDED PODCASTS:

Moment of Zen: https://link.chtbl.com/moz

Upstream: https://link.chtbl.com/Upstream

Turpentine VC: https://link.chtbl.com/TurpentineVC

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

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TIMESTAMPS:

(00:00) Intro/Episode Preview

(01:44) Rise of the B2B Creator

(04:39) The Power of Podcasts

(09:17) B2B Niche Selection

(16:48) The Future of Media Monetization

(19:41) Value of Data in Media Businesses

(26:52) Role of Producers in the Creator Economy

(30:01) Diversification in Business

(33:36) Co-ownership and Partnership

(35:01) Leveraging Existing Platforms

(40:01) Challenges & Opportunities of the Creator Path

(47:45) The Evolution of Business Goals and Metrics

(51:06) Exploring New Business Ideas

(56:26) The Future of San Francisco and the Tech Industry

Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg 59:26 Share

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Shownotes Transcript

Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg