In today’s episode, Erik Torenberg sits down with Hunter Hammonds, CEO of Assembly, a venture studio for creator-led businesses, to discuss the evolution of co-founders, the potential of creator-led B2B businesses, Hunter's strategies behind building multiple agencies, and more.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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LINKS:

Late Checkout: https://www.latecheckout.studio/

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RECOMMENDED PODCASTS:

Moment of Zen: https://link.chtbl.com/moz

Upstream: https://link.chtbl.com/Upstream

Turpentine VC: https://link.chtbl.com/TurpentineVC

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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TIMESTAMPS:

(00:00) Episode Preview

(02:14) The start of Assembly

(04:59) Strategy behind building multiple agencies

(07:15) Future categories and expansion plans

(10:57) Why creators partner with assembly

(14:21) Structure and growth of Assembly

(19:15) Division of labor in a hold co-model

(25:04) The future of Assembly and vertical integration

(30:13) Potential of B2B creator-led businesses

(33:03) Future of the creator-led hold co-model

(38:55) Shared services of Assembly

(44:12) Building businesses with creators

(45:11) Rapid growth and artificial limitations

(47:35) The importance of iteration

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X / Twitter:

Hunter Hammonds: @_hunterhammonds

Erik's Twitter: @eriktorenberg

Media Empires: @mediaempirespod

Turpentine @turpentinemedia

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Lessons Learned From Building Agencies | Hunter Hammonds 48:51 Share

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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Lessons Learned From Building Agencies | Hunter Hammonds