Jamie Carter felt stale after 15 years and wanted to try something new, get his entrepreneurial juices flowing again, and focus more on the business development side. He also considered the firm's succession and the changes in the market as factors.
Emerging markets remain inefficient, with significant alpha opportunities due to diverse languages, local cultures, and state-owned or state-influenced companies. Active managers can identify and navigate these complexities better than passive or quantitative strategies.
Varus has a three-person investment team that works together for collective decision-making. Each member brings diverse geographical and sector expertise, ensuring a well-rounded perspective and reducing the risk of overlooking key points.
Raising capital in the UK is more challenging due to increased regulation, higher costs, and the disappearance or consolidation of some key capital pools, such as defined benefit pension schemes. The US market, with its larger number of sophisticated and long-term-focused investors, is more favorable.
Key factors include clear planning, understanding the target market, having the right connections, and setting realistic client expectations. Boutiques also need to focus on getting the first 30 to 50 million in AUM to make the business viable and attract larger investors.
The founders believe that a long-only approach in emerging markets is more aligned with their investment philosophy and avoids the distractions and costs associated with hedging. They also see better opportunities in long-term, high-conviction investing.
Varus has a compliance officer who must prove relevant experience. The FCA authorization process is long and complex, requiring detailed paperwork and regular submissions, which adds to the operational costs. However, this ensures a higher level of oversight and control.
Succession planning is critical because it can lead to overreaching and overstretching, which creates friction and resource issues. Unexpected succession, such as key person illness, and planned succession, like making the firm multi-generational, both require careful management to maintain alignment and client trust.
Varus ensures alignment by focusing on a single strategy, setting clear performance expectations, and maintaining a small, co-invested team. They aim to build a long-term relationship with investors who understand and support their approach, even during tough periods.
US investors recognize the long-term growth potential in emerging markets, especially in new economy businesses. Despite the current political uncertainty, they are looking for contrarian opportunities and are more likely to allocate to EM if they see a strong, bottom-up investment thesis.
Jamie Carter, Partner and Managing Director at Variis Partners has spent much of his career focused on the world of long-only emerging-market investment boutiques. In this interview with Max Wiethe, Carter discusses the huge differences between building a long only business and a hedge fund business, why launching fund vehicles out of the UK has become more difficult, the differences in raising capital in the US, UK, and Europe, and why he thinks emerging markets are the last hold outs for fundamental active managers. He also explains why EM investors and allocators are holding their collective breath waiting to see how the Trump administration’s policies will impact global markets.
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You can learn more about Variis Partners on their website: https://www.variispartners.co.uk
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