The battle for engagement has long been a losing battle. The arrival of AI, and the prospect of limitless synthetic content, means media companies on the hunt for engagement are bringing a butter knife to a gun fight. Perhaps it’s time to consider ambient media, the humbler request for people’s partial attention but done in such a way as to establish durable human connection.

Troy Young's People vs Algorithms newsletter
Brian Morrissey's The Rebooting newsletter
Alex Schleifer's Universal Entities
Follow Alex, Brian and Troy on Twitter

Ambient Media 51:21 Share

People vs Algorithms

Shownotes Transcript

Ambient Media