In this episode of Real Relationships Real Revenue, we dive deep into the topic of money. The way you talk about money with your client matters, and it all starts with your mindset. I share tips for how to be confident when delivering your pricing, value anchors and price anchors, how to own your pricing, tips for healthy negotiations, and when to provide options to your clients.

Topics We Cover in This Episode:

Auditing how you talk about money
Why bad experiences outweigh good experiences
The importance of speaking with confidence about money
What the value anchor is
Why estimates are fine when talking with clients
What the price anchor is
Setting your price anchor at a rate that will keep you in the game
What to think about if you are more expensive
Why people want you more if you own your pricing
Why it’s a vote of confidence when people think you’re expensive
Healthy negotiations.
Why everything has to cost something
Why exact prices are trusted more
When to provide options
The power of three when providing options
The benefits of providing a good, better, and best option

Many people wilt when it comes to the money conversation, but it’s so important that you’re engaged and confident when you talk about money and how great your work is.

Own your pricing. Get aligned. If you share how great you are and you have high pricing, it all makes sense. It is a wonderful compliment when someone says that you are expensive. That is actually a vote of confidence.

Resources Mentioned:

Read the Baumeister study

Check out Galinsky’s research on price offers as anchors

Check out Conley’s research on pricing

Check out the research on why you should use exact prices

Listen to my conversation with Maria

How to Confidently Deliver Your Pricing in a Way That Is Compelling for Clients 38:16 Share

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

Shownotes Transcript

How to Confidently Deliver Your Pricing in a Way That Is Compelling for Clients