Storytelling is an incredibly powerful tool for business growth. It’s even more important than most people realize. Studies show that when people create a story around facts, it drastically increases the ability of people to remember those facts.

This week on Real Relationships Real Revenue, I’m sharing the elements that make up a compelling story and the most important types of stories that you need to have ready to go to really make an impact on your clients.

Topics We Cover in This Episode:

Why storytelling is important
How stories help people remember what they’re told
How stories connect people
The power of using words that convey the five senses
The importance of taking stories seriously
What the Call is in a story
Using a hero and a villain in your story
When the hero accepts the Call
How to use the Call when you talk to clients
What needs to be included in the Conflict
How to choose the elements to highlight in your conflict
The most critical part of sharing the Conflict in your story
The importance of cutting out the extra detail and only including what’s important to the recipient
What to cover during the Conclusion
Why stories fall flat without the Conclusion
Why you should never skip over this part of your story
Why you need to have an origin story
The elements to include in your origin story
Why you need to have a client success story
How many client success stories you need
How to perfect your stories

Storytelling is an incredibly powerful way to get people to remember you and connect with you on a deeper level. When used in business, you can wow your clients by telling compelling stories that illustrate your expertise and experiences.

By including the three essential elements of your story: the Call, the Conflict, and the Conclusion, you will deliver more powerful stories that people can’t help but remember.

It’s so important that you don’t take these stories for granted. Take the time to figure them out. If you pay attention to the key stories and really tighten the screws, you will use them forever and your time spent will be well worth it.

Resources Mentioned:

Check out Dr. Bollinger’s study

Listen to my conversation with Nancy about storytelling

Learn more about Joseph Campbell

Check out The Power of Myth by Joseph Campbell and Bill Moyers

Watch The Power of Myth videos with Joseph Campbell

Listen to my origin story

How to Utilize the Power of Storytelling to Become Unforgettable to Your Clients 39:14 Share

Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career

Shownotes Transcript

How to Utilize the Power of Storytelling to Become Unforgettable to Your Clients