This week on Real Relationships Real Revenue, we are talking about creating demand with your expertise and the way you can add value professionally. I’m diving into the idea of giving first and the Give to Get technique. You’ll learn how to scale it up or down, the six levers of influence, the science of commitment, and what to do when things go wrong.

Topics We Cover in This Episode:

Why we hate to be sold to but we love to buy
What a great Give to Get is
Why this method will convert to more sales
Determining the size of your Give to Get
Why you should scale it up or down
Types of Give to Gets you can offer
Likeability
Reciprocity
Scarcity
Authority
Social Proof
Commitment
The way to get commitment
Why you need to talk face to face
How to create a simple and obvious next step
What to do if you don’t get a “yes”
Why you shouldn’t make your Give to Get too small or too big
Making the end of the meeting clear
Having the right people in the room

The trick is to go into each meeting with some idea of how you can be helpful to your client. You want to roll up your sleeves and start showing them what you can do, and you’ll be amazed at the results.

These episodes are designed to tell you how to make the right investments, who to make them with, how to frame them, and how to actually design and execute the meeting so that you have the highest chance of success. If you start using these tips, I know you’ll be happy with the outcome.

Resources Mentioned:

Check out The Snowball System

Listen to my interview with Andrew Cogar

Learn more about the levers of influence

Get Dr. Cialdini’s book

Check out Freedman’s research

Listen to my conversation with Mike Deimler

How To Leverage the Give to Get Technique To Increase Your Chances of Success 44:51 Share

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How To Leverage the Give to Get Technique To Increase Your Chances of Success