Cane Creek is one of those bike companies that just exudes coolness. It's a company whose culture goes straight to the heart of cycling. Located in Asheville, the employees all ride, test and enjoy. And though it's up against the giants in the industry, Cane Creek is seen as an innovator that can move quickly and bring new ideas to the market in a heartbeat. Listen in as Bryan Flack tells Dan and John the company's story and shares insights on the latest gear and the future of cycling!