If you’re still posting like it’s 2024, you’re already behind. Social media platforms are changing, engagement rates are shifting, and where you focus your efforts in 2025 will make or break your success.

In this episode, I dive into the biggest social media trends backed by real data—not just opinions.

In this episode, you’ll learn:

Why Instagram engagement is down and how to fix it
How TikTok remains the best platform for organic reach
Why LinkedIn is now prioritizing short-form video
The rise of YouTube Shorts and why you should be there
How engagement has shifted to saves, shares, and DMs

Want to grow faster on social media? Subscribe to Rocky Mountain Marketing for expert strategies and real-time updates!

Join the Podmatch community today!

joinpodmatch.com/katie

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#SocialMediaMarketing #ContentStrategy #SocialMediaTrends #DigitalMarketing #InstagramGrowth #YouTubeShorts #LinkedInMarketing #TikTokForBusiness #DMMarketing #MarketingTrends2025 #ReelsStrategy #B2BMarketing #ShortFormVideo #AlgorithmUpdates #MarketingGrowth

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What’s Working on Social Media and What’s Not 16:18 Share

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Shownotes Transcript

What’s Working on Social Media and What’s Not