Lee Rhodes started Glassybaby after receiving a hand-blown glass vessel during her chemotherapy. The calming effect of the color and flame inspired her to create a product that could bring hope and healing to others.
Lee Rhodes faced significant challenges as a female entrepreneur, including difficulty securing loans and facing skepticism from banks and investors who often assumed she was married to a man named Lee Rhodes. She also encountered gender-based obstacles in business financing and credibility.
Glassybaby integrates charitable giving into its business model by donating a portion of every sale at the point of sale, rather than as an end-of-year afterthought. This approach ensures that giving is a core part of the business rather than a marketing strategy.
Lee Rhodes decided to keep production in the U.S. because she believed in paying artisans a living wage and maintaining the authenticity of the product's story. Despite pressure to outsource to China, she felt that making the products in America was essential to the brand's mission.
Lee Rhodes advises women entrepreneurs to take time for themselves, even if it's just an hour between noon and one. She emphasizes the importance of self-care and not trying to do everything at once, as multitasking can be overwhelming.
Glassybaby has donated $15 million to charity by integrating charitable giving into every sale. A portion of the proceeds from each purchase is donated to various causes, including cancer support, environmental initiatives, and basic needs assistance.
Lee Rhodes admits to making mistakes in hiring, often hiring people she liked rather than those who were the best fit for the job. She also regrets not trusting her instincts early on and outsourcing production to China, which she later brought back to the U.S.
Lee Rhodes defines success for Glassybaby not just by profit but by the impact the company has on people's lives. She believes in providing hope and healing through the products and supporting those in need through charitable donations.
Glassybaby supports various causes, including cancer patients, environmental initiatives, and basic needs assistance. They focus on organizations that provide direct support, such as covering parking fees for cancer patients or delivering healthy food to those in need.
Lee Rhodes empowers her team by allowing them to take ownership of decisions and solve problems independently. She encourages her team to step in and correct her when necessary, fostering a culture of collaboration and accountability.
In this episode, Charles dives deep into the world of purpose-driven entrepreneurship with Lee Rhodes, a trailblazing female founder who transformed her personal battle with cancer into a $30 million empire that's revolutionizing business philanthropy. Lee unveils her groundbreaking approach to integrating charitable giving into every sale, demonstrating how companies can maintain profitability while making a meaningful impact in people's lives.
From her early days receiving a small hand-blown glass vessel during chemotherapy to building Glassybaby into a beacon of hope and healing, Lee's journey is a testament to the power of authentic mission-driven business. She dissects her evolution from a mother of three battling cancer to a CEO who's donated $15 million to charity, all while maintaining a commitment to American craftsmanship and living wages.
Charles and Lee engage in a candid conversation, exploring the unique challenges faced by female entrepreneurs and the revolutionary approach of making charitable giving a core business function rather than an afterthought. They unpack the counterintuitive decision to maintain American production despite pressure to outsource, the transformative power of point-of-sale giving, and why understanding the human impact of small gestures can create massive business success.
Lee's insights crackle with practical wisdom as she breaks down her unique business model, from turning bank loan rejections into opportunities to maintaining authenticity in hiring and growth decisions. She challenges conventional business wisdom, advocating for a radical shift from end-of-year giving to integrated philanthropy that resonates with businesses ready to make a difference in the world.
KEY TAKEAWAYS:
• Master the art of integrating charitable giving into your business model from day one • Learn why giving at point-of-sale is more powerful than end-of-year donations • Discover how to overcome gender-based obstacles in business financing and growth • Understand the power of authentic mission-driven leadership in building customer loyalty • Explore strategies for maintaining core values while scaling your business impact
Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.
KEY POINTS:
2:04 Cancer Catalyst: Lee reveals how a cancer diagnosis with three young children sparked the creation of a $30 million empire. 4:11 Gender Barriers: Exposes the reality of women entrepreneurs facing systematic loan rejections and credibility challenges. 15:03 Survival Strategy: Details practical insights for managing chemotherapy while building a business empire. 19:31 Investment Journey: Chronicles the path from bank rejection to finding investors who believed in her mission-driven approach. 25:17 Purpose-Driven: Explores how maintaining unwavering purpose guides critical business decisions, including rejecting Chinese manufacturing. 35:50 Team Empowerment: Shares the delicate balance of leading with vision while letting your team take ownership of decisions. 38:18 Revolutionary Giving: Unveils Glassybaby's unique model of integrating charitable donations at the point of sale rather than year-end.