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cover of episode How She Built a $30M Empire

How She Built a $30M Empire

2024/12/11
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Scale It Lab

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Charles Schwartz
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Lee Rhodes
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Lee Rhodes:在被诊断出患有肺癌并抚养三个年幼的孩子期间,我创立了Glassybaby公司。这个公司的手工吹制玻璃器皿不仅带来了经济上的成功,更重要的是,它将慈善捐赠融入到商业模式中,为癌症患者和其他弱势群体提供帮助。我拒绝了将生产外包到中国的建议,坚持在美国进行手工生产,以支持美国工艺和创造就业机会。在经营过程中,我面临着女性企业家在融资和获得认可方面所面临的诸多挑战,但我始终坚持自己的使命和价值观,最终建立了一个价值3000万美元的企业帝国,并向慈善机构捐赠了1500万美元。我的成功并非偶然,而是源于我坚定的信念、不懈的努力以及对自身商业模式的深刻理解。我将慈善捐赠视为企业运营的核心部分,而不是年末的额外考虑,这使得Glassybaby能够在盈利的同时,为社会做出积极的贡献。 Charles Schwartz:Lee Rhodes的故事是一个鼓舞人心的传奇,她不仅克服了癌症和女性企业家在商业领域中面临的挑战,更重要的是,她创造了一个独特的商业模式,将盈利与社会责任完美结合。Glassybaby公司的成功证明了,企业可以在追求利润的同时,积极回馈社会,为人们的生活带来积极的影响。Lee Rhodes的经验和智慧为其他企业家,特别是女性企业家,提供了宝贵的借鉴。她的故事告诉我们,坚持自己的使命,勇于挑战传统观念,并善于利用资源,就能在商业领域取得成功,并为社会创造更大的价值。

Deep Dive

Key Insights

Why did Lee Rhodes start Glassybaby?

Lee Rhodes started Glassybaby after receiving a hand-blown glass vessel during her chemotherapy. The calming effect of the color and flame inspired her to create a product that could bring hope and healing to others.

What challenges did Lee Rhodes face as a female entrepreneur?

Lee Rhodes faced significant challenges as a female entrepreneur, including difficulty securing loans and facing skepticism from banks and investors who often assumed she was married to a man named Lee Rhodes. She also encountered gender-based obstacles in business financing and credibility.

How does Glassybaby integrate charitable giving into its business model?

Glassybaby integrates charitable giving into its business model by donating a portion of every sale at the point of sale, rather than as an end-of-year afterthought. This approach ensures that giving is a core part of the business rather than a marketing strategy.

Why did Lee Rhodes decide to keep production in the U.S. instead of outsourcing?

Lee Rhodes decided to keep production in the U.S. because she believed in paying artisans a living wage and maintaining the authenticity of the product's story. Despite pressure to outsource to China, she felt that making the products in America was essential to the brand's mission.

What advice does Lee Rhodes have for women entrepreneurs?

Lee Rhodes advises women entrepreneurs to take time for themselves, even if it's just an hour between noon and one. She emphasizes the importance of self-care and not trying to do everything at once, as multitasking can be overwhelming.

How has Glassybaby donated $15 million to charity?

Glassybaby has donated $15 million to charity by integrating charitable giving into every sale. A portion of the proceeds from each purchase is donated to various causes, including cancer support, environmental initiatives, and basic needs assistance.

What are some of the mistakes Lee Rhodes made as an entrepreneur?

Lee Rhodes admits to making mistakes in hiring, often hiring people she liked rather than those who were the best fit for the job. She also regrets not trusting her instincts early on and outsourcing production to China, which she later brought back to the U.S.

How does Lee Rhodes define success for Glassybaby?

Lee Rhodes defines success for Glassybaby not just by profit but by the impact the company has on people's lives. She believes in providing hope and healing through the products and supporting those in need through charitable donations.

What are some of the causes Glassybaby supports through its donations?

Glassybaby supports various causes, including cancer patients, environmental initiatives, and basic needs assistance. They focus on organizations that provide direct support, such as covering parking fees for cancer patients or delivering healthy food to those in need.

How does Lee Rhodes empower her team at Glassybaby?

Lee Rhodes empowers her team by allowing them to take ownership of decisions and solve problems independently. She encourages her team to step in and correct her when necessary, fostering a culture of collaboration and accountability.

Chapters
Lee Rhodes, founder of Glassybaby, shares her inspiring journey of building a successful business while battling cancer and raising three young children. She explains how a small hand-blown glass vessel led to the creation of her company, which donates millions to charity.
  • Lee Rhodes was diagnosed with lung cancer while raising three young children.
  • She founded Glassybaby, a company selling hand-blown glass votives.
  • Glassybaby donates a portion of its proceeds to charity.
  • The company's products are designed to bring hope and healing.

Shownotes Transcript

In this episode, Charles dives deep into the world of purpose-driven entrepreneurship with Lee Rhodes, a trailblazing female founder who transformed her personal battle with cancer into a $30 million empire that's revolutionizing business philanthropy. Lee unveils her groundbreaking approach to integrating charitable giving into every sale, demonstrating how companies can maintain profitability while making a meaningful impact in people's lives.

From her early days receiving a small hand-blown glass vessel during chemotherapy to building Glassybaby into a beacon of hope and healing, Lee's journey is a testament to the power of authentic mission-driven business. She dissects her evolution from a mother of three battling cancer to a CEO who's donated $15 million to charity, all while maintaining a commitment to American craftsmanship and living wages.

Charles and Lee engage in a candid conversation, exploring the unique challenges faced by female entrepreneurs and the revolutionary approach of making charitable giving a core business function rather than an afterthought. They unpack the counterintuitive decision to maintain American production despite pressure to outsource, the transformative power of point-of-sale giving, and why understanding the human impact of small gestures can create massive business success.

Lee's insights crackle with practical wisdom as she breaks down her unique business model, from turning bank loan rejections into opportunities to maintaining authenticity in hiring and growth decisions. She challenges conventional business wisdom, advocating for a radical shift from end-of-year giving to integrated philanthropy that resonates with businesses ready to make a difference in the world.

KEY TAKEAWAYS:

• Master the art of integrating charitable giving into your business model from day one • Learn why giving at point-of-sale is more powerful than end-of-year donations • Discover how to overcome gender-based obstacles in business financing and growth • Understand the power of authentic mission-driven leadership in building customer loyalty • Explore strategies for maintaining core values while scaling your business impact

Head over to podcast.iamcharlesschwartz.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode.

KEY POINTS:

2:04 Cancer Catalyst: Lee reveals how a cancer diagnosis with three young children sparked the creation of a $30 million empire. 4:11 Gender Barriers: Exposes the reality of women entrepreneurs facing systematic loan rejections and credibility challenges. 15:03 Survival Strategy: Details practical insights for managing chemotherapy while building a business empire. 19:31 Investment Journey: Chronicles the path from bank rejection to finding investors who believed in her mission-driven approach. 25:17 Purpose-Driven: Explores how maintaining unwavering purpose guides critical business decisions, including rejecting Chinese manufacturing. 35:50 Team Empowerment: Shares the delicate balance of leading with vision while letting your team take ownership of decisions. 38:18 Revolutionary Giving: Unveils Glassybaby's unique model of integrating charitable donations at the point of sale rather than year-end.