#624 - Profitable Amazon Keywords You Never Knew Existed
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
Why is auditing old Amazon listings important for sellers?
Auditing old Amazon listings is important because it helps sellers uncover new keywords, drive sales, and gather valuable customer data to boost conversion rates. It ensures listings stay relevant and optimized for consumer trends and search habits.
Why should sellers refresh their Amazon listings even if they haven't been touched in a while?
Refreshing Amazon listings is crucial because it helps sellers stay ahead of trends, capture new keywords, and align with consumer preferences. It can revitalize products that have been out of stock or have declining sales, ultimately increasing profitability.
How can sellers use Amazon's Search Query Performance to optimize their listings?
Sellers can use Amazon's Search Query Performance to identify keywords with high click-through rates and sales. By downloading this data, they can find keywords that are bringing in sales but may not be optimized in their listings, such as 'porcelain egg holder' for a wooden egg tray.
Why is it important to analyze competitor reviews and customer feedback?
Analyzing competitor reviews and customer feedback helps sellers understand customer preferences and pain points. This information can be integrated into the listing to improve product descriptions, images, and features, enhancing customer satisfaction and conversion rates.
How can sellers use historical data to track keyword performance and sales spikes?
Sellers can use tools like Helium 10's Cerebro to track keyword performance and sales spikes over time. By comparing BSR history and organic rankings, they can identify keywords that drove sales increases and optimize their listings accordingly.
What is the significance of finding unexpected keywords like 'porcelain egg holder' for a wooden egg tray?
Finding unexpected keywords like 'porcelain egg holder' for a wooden egg tray is significant because it reveals new market segments and customer interests. Even if the product doesn't match the keyword exactly, these keywords can drive unexpected sales and provide valuable insights for listing optimization.
Why should sellers create a Standard Operating Procedure (SOP) for listing optimization?
Creating an SOP for listing optimization ensures consistency and efficiency in the process. It allows sellers to systematically audit and refresh their listings, making it easier to manage multiple products and delegate tasks to employees or outsourced teams.
How can sellers use Helium 10's Listing Builder to optimize their listings?
Sellers can use Helium 10's Listing Builder to compare their listings with competitors and ensure they are optimized for top keywords. By adding all relevant keywords and competitor ASINs, they can rewrite and refine their listings to improve search visibility and conversion rates.
What are the potential financial gains from optimizing keyword usage in Amazon listings?
Optimizing keyword usage can lead to significant financial gains. Even a few new keywords can result in additional sales, potentially adding hundreds of dollars to monthly revenue. By finding and targeting these keywords, sellers can increase their overall profitability.
- Auditing old listings can reveal hidden opportunities for increased sales and improved conversion rates.
- Keyword optimization is an ongoing process requiring regular review and adjustment.
- Analyzing search query performance data is crucial for identifying profitable keywords.
Shownotes Transcript