#634 - Top 10 Completely Unique Amazon Strategies
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Today, we're going to go over my top 10 all time list of money making strategies that you can't do with any other tool outside of Helium 10, including one that is adding over $5,000 of profit to me for one of my products that only sells five units a day. How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies or serious sellers of any level in the e-commerce world. And today is a special edition of our Seller Strategy Masterclass.

sessions that we've done in the past. But basically, this one is going to be all about very unique strategies, like kind of like under the radar things that not everybody out there is doing. You know, I always get the question like, hey, how can I do stuff that not all sellers are already doing? You know, or like most sellers, something that most sellers don't have access to, like every single seller out there has access to product opportunity explore in Amazon. Every single seller is using Amazon advertising.

Doesn't mean we shouldn't use it. It just means you don't have a competitive advantage per se, like just because you're using one of those things, everybody else is using it. So what I did was I picked my 10 favorite strategies that actually only Helium 10 members can use. Now, obviously Helium 10 is the most used tool for Amazon sellers in the world, but still actually, you know, if you compare the number of Helium 10 users to the total number of sellers, even though there's a million active users of Helium 10, uh,

That is not that number of total Amazon sellers. There's way more Amazon sellers out there. And the number out of those 1 million users of Helium 10, the number of sellers who are using every single one of these strategies, probably less than 1000. I would say every, a lot of them have access to, not all of them have access to, you know, those 1 million users. A lot of them are using the free Chrome extension as well.

So first of all, only the paying users to Helium 10 have it. And some of these are maybe only like a diamond plan things. But I know a lot of you guys are diamond plan users. But whether you're platinum user, diamond users, there's going to be different strategies here, guys, that is going to blow your mind if you have not heard of it before, if you've been living under a rock, haven't been watching these videos. So let's go ahead and hop into it. And like I said in my intro, there's one of these where over this year of 2025, there's

It's bringing me $5,000 of profit to my bottom line. It's not like, oh, I think I'm going to get more sales. And because my keyword rank is increased, no, literally $5,000 of profit verified. All right. I'm going to show you how I know that. All right. Let's go ahead and get into my number one strategy that you can only do with Helium 10. Why

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of what it is. Let's say, for example, if I record this in January, I might look at, hey, what's going on for the 4th of July product? And if I were to look at the 4th of July decorations, for example, right now in January, I would get a number of products here that are some of the best sellers. However, are these the best sellers of products overall for 4th of July? Probably not. You know, not many people are buying 4th of July products in January.

January of the year, right? And you could see some of the top ranked ones on this page. Like here is one here. They sold 400 a month, but that's not really a top seller for 4th of July products. If I were to actually just look in brand analytics using Helium 10 or using Seller Central, and if I look all the way back into what the top month or the top week was last year in 2024, June 23rd to June 29th, I could see that there was a

400,000 search volume for this keyword. And I could see what the actual top product was. And this product, as you can see the number one product last year, it is barely even selling right now. Only a hundred people bought it in 30 days, but it was selling thousands of thousands of units back last June. So that's one scenario.

Which is, hey, it's a seasonal product. What are the keywords it's ranking for now? All right. But what are the keywords that were driving sales to it back then? For example, if I were to run Cerebro on it right now, take a look. Uh,

It has, let's see, 2,000 keywords right now that it's ranking for. I mean, it's selling right now. Some seasonal products are not even in stock, but this one is in stock. 2,000 keywords. Let's see. For a search volume of over 1,000 and where it is ranking between 1 and let's say 10. So this is where it's getting from sales from now. How many keywords are there? Zero. Zero.

Look at that zero keywords. I'll, I would probably have to take this down to 500 or something to see if it's even ranking for it. Only one keyword it's for Memorial day, which makes sense, right? Memorial day is before 4th of July. Okay. So only one keyword. So if I was doing my research right now in Cerebro, if I was using some other tool out there, uh, like Cerebro, I would find very few highly relevant keywords that are driving sales to this product.

Is that going to help me create my listing for 4th of July? No. So if I'm using another tool, I would have to wait until 4th of July or June to at least see what the top keywords are. But watch this. What I can do inside of helium 10 is I hit the historical trend button. Okay. And with that, I'm going to see, Hey, let's go back to June.

of 2024. And let's actually see, hey, what were the keywords driving the sales to this product that I know was selling great last June? Because it was brand analytics, one of the top ones. And so now let's go ahead and look at...

500 keywords, 500 search volume and above rank one through 10. And now instead of one keyword, look at this. I've got 65 keywords and I can see, Oh, 4th of July decorations, USA decorations for party, 4th of July decoration, 4th of July decor, et cetera, et cetera. So now all of a sudden I can see what the seasonal keywords are, even though we're not in season, because it's like, I'm taking a time machine in cerebro and

all the way back to last June and last July to see. All right. So that's one use case scenario for this strategy. Another use case scenario. Let's say there's a product that, you know, historically is a great seller because you were monitoring them before. Um, or maybe you were looking in brand analytics. What were the top sellers? But that product is not even in stock at all right now. For example, here's a product that actually is the number one selling coffin shelf throughout the year.

here, but as you can see right now, it says currently unavailable. All right. So if you were just to use the regular Cerebro or you're using another tool that's out there to try and find what the keywords that this product is ranking for, what would you find?

You're going to find nothing right here is a helium 10 Cerebro running Cerebro and there is no keywords that it's ranking for. These are all coming from Amazon's relevancy. Amazon recommended no keywords that this is ranking for it. So then, you know, how would you see what are the top keywords for coffin shells? Because this is the number one selling coffin shelf throughout the year. It just so happens that right now it's out of stock.

Again, take the time machine back and find out when it was in stock and what keywords were driving sales. So right now, like I said, Cerebro or any other tool out there is showing nothing. Well, let's go back to like, say, October of last year when it was in stock. It was ranking for over a thousand keywords. Hey, for keywords, I have a search volume of at least 500 keywords.

Where was it ranking from one through 10? For example, I can do that search. And now I've got 14 keywords here that were driving sales when any other tool out there would have shown absolutely nothing. All right. So guys, this is the number one thing that is unique to helium 10. Is this historical Cerebro available on the diamond plan?

I had long wanted this for years from Helium 10. I would have paid $300 just for this. It is that valuable to be looking at products that are seasonal, to be looking at products that are out of stock. Take a time machine and Cerebro back. Even though I maybe I never had searched this product before, you're going to see information on it. Strategy number two of my favorite things that you can only do with Helium 10. Let me give you guys another scenario.

Remember that 4th of July decorations product? That was one of the top products. And we did like a little historical search on it. Let's just think about brand analytics keywords. All right. Where brand analytics tells us, Hey, this is one of the top three click products and one of the top three, uh,

Converted products like it'll tell you of those top three click. What was the conversion share? How many sales did it get from a certain keyword? Well, what happens if I look at it right now? I could do that in helium 10. I could have done that for years in seller central brand analytics. Well, if I do that, let's see here. I'm searching for one week, January 5th to January 11th. Where was this product? This 4th of July decorations product, one of the top three click products.

It's not one of the top three for 4th of July decorations, but it was for these three keywords, USA decorations, USA decorations for party, Independence Day decoration. Now, here's the thing. This is an extreme example. Only three keywords showing up here. That's because, as you guys know, it's a pretty seasonal product that really only kicks off 4th of July. But if I want to go look, hey, I want to look at all the weeks in May.

All the weeks in June, all the weeks in July, because, you know, for Memorial Day, maybe this product, you know, is patriotic product is getting some sales in June. Maybe it's going to start to get sales for Fourth of July. What would I have to do?

One by one, I would have to download reports from brand analytics week by week for what, 20, 15, 20 weeks in order to get all the keywords where it was the number one click. Well, watch what you can do now in seconds. Instead of going week by week, I'm just going to go ahead and download.

look at starting in July, I'm going to just click all of the different weeks in June, July, even going to may for Memorial day. And then I want to see, Hey,

Is it just three keywords that this product is one of the top three click? Probably not. Let's see what it shows. Look at that 75 keywords. It went from three to 75. It's showing me any week that this product was one of the top three click ones. Look at this one. I didn't even think about this one. President's day decorations, 4th of July decor, citizenship party decorations. In some weeks, it was one of the top three click from there. I didn't even prepare this guys. I didn't even know that that was going to come up, but yeah,

you can see how it differs when you look at a big date range. Is this brand new information that's never been available? No, it's there in seller central, but it would have taken 20, 30 minutes of downloading reports that have 1 million and 2 million keywords and then filtering it out for this one product.

week over week over week to try and find all of these relevant keywords. And it's not helium 10 saying this is relevant. This is Amazon itself saying, Hey, these keywords or this product was one of the top three clicked and had conversions or sales for these keywords. So guys, again, strat strategy number two, you can only do this with helium 10. Uh, this tool is available for a diamond members who have brand registry with Amazon.

Strategy number three is also about the historical cerebral, but a different aspect of it. Let me paint this scenario. What if you're analyzing your sales and you see from one month to another, your sales went down or your sales went up, or you're looking in the competitor's BSR chart and you're like, wow, look what happened in this month. His sales went way up. His sales went way down. What would you want to know?

Well, I mean, there's obviously a number of reasons somebody sales could have gone up or down. It could be that, you know, keyword search volume went up or it's a seasonal product. But a lot of times it's because they got more visibility on a keyword, whether we're talking sponsored rank or organic rank.

especially right. If, if there was some high volume search terms where they were not ranking well on, and then all of a sudden they got to the top of page one. Now, all of a sudden, you know, Hey, that's the reason why their sales went up or the opposite. They, uh, their sales went down, but you can find the keywords where, where did their rank go down from one month to the next? That is a very valid and real scenario that you'd probably be wanting to look at for your competitors or even for your products. So, you know, Hey,

If my competitors sales dropped off because their keyword rank dropped off in a keyword from one month to the next, I better make sure my keyword rank doesn't drop off. Right? Or the opposite. If my sales went up and I can tie it to certain keyword increases in rank, well, those are the keywords I definitely want to double down on and make sure I never drop off on those keywords. Or I try and push those up. If they had dropped off, let me show you how you can do that in seconds.

So, uh, here, let's go ahead and look at that one out of stock coffin shelf. Let's take a look here at, at their BSR chart. Um, I can see that in June, they had a BSR that was super high. They were not selling much, but then come July, their BSR really went down, meaning their sales went up. So let's go ahead and go back to Cerebro on this product and let's go ahead and

Hit the monthly comparison. Now let's go ahead and compare June with July. All right. June of 2024 compared to July, because that's where their sales had an increase. And let's just say, Hey, in June, where were they ranking like outside of the top 20, but then all of a sudden in July, the second month, they were ranking in the top 10, right? This is for organic. I can do the same for sponsor. Let's just see what keywords come up.

And wow, look at that 18 keywords. Look at this in June, emo decor. They were ranking 165, but all of a sudden in July, their rank went up to, uh, to 10 coffin decor. Their rank in June was 21, but then all of a sudden in July, it jumped up to number one.

seller. All right. It went from 75 to 10 Gothic shelf went from 33 to five. Now, all of a sudden what I'm doing is I'm tying in increases in their keyword rank to their increase in sales. I could have done this the opposite way.

Like if one month was high, the next month was low. Where did they lose keyword rank? Where did they take their foot off the gas in advertising? Guys, this is crazy that you can do this. All right. So this historical Cerebro guys is an absolute game changer when it came on because it totally revolutionized the way you can do your keyword research work.

before you can only live in the now what is happening right now, all of their tools, all they show you is what's going on now. Even the base helium 10, that's what it will show, which is, which is great. Uh, if, if the product is doing great right now, but you want to have a holistic look. So yes, look at what's happening now, but take that extra step and tie keyword increases in rank and decreases in rank to increases in sales and decreases in sales. And I think you can see, you can get a lot of actionable information from that.

Strategy number four, you can only do in a helium 10. And this is one that four years ago or five years ago, I predicted all like, oh yeah, a bunch of other tools are surely going to copy us because this is just so, so valuable. It's called the Amazon recommended rank. What this is, is a direct tie into the Amazon API that tells you how relevant it

It thinks a keyword is to a product, right? It ranks keywords based on what Amazon thinks is relevant to the product. And it gives it a score and helium 10 takes that score and translate into a rank. So the number one score, a keyword could have for a products like, Hey, this is the most relevant keyword. According to Amazon algorithm is like nine 99. So if it, if it has that nine 99, that means we give it Amazon recommended rank. Number one, it's the number one rank keyword.

If it has another score of a nine 96, well then that's Amazon recommended rank two and so on and so forth. But it really helps you understand what does Amazon think your product is. When you look at those like top 20 or 30 keywords that Amazon recommends, it really lets you know, Hey, is Amazon confused about your product? Are you on the right track? Does

This is especially critical when you have a brand new listing. You guys ever had situations where you make a brand new listing and you can't get impressions in PPC for it? A lot of times it's because there's something wrong with the relevancy. Amazon doesn't think you're relevant for the keyword. Even if you did the right things in your, in your listing optimization, sometimes Amazon

Amazon just kind of glitches out and says, oh, we don't know what this product is. We think it's this and you obviously know it's not. And so that's why you know you have something wrong. The way I discovered how beneficial this is, I've told this story before, is when I started selling some socks on the one sock, it said, if you can read this, the other sock, it said, bring me coffee. The number one keywords for this product were coffee related keywords, you know, like gifts for coffee lovers. But

But this was socks in the clothing category. And when I ran Amazon recommended rank on this, because I couldn't get any impressions in PPC for, for coffee related keywords, I could see that all the keywords that Amazon thought the product was had nothing to do with coffee. It was just like thought it was generic socks. And so of course I wasn't going to get impressions. And so I had to do some other things to try and make myself more relevant to Amazon for it. But

If I didn't have this Amazon recommended rank, I would have been in the dark. I'll be like, what's going on, Amazon? Right. Well, let me show you an example of this live. All right. Here is one of the Helium 10 coffin shelves, a coffin bookshelf for Manny's Mysterious Oddities. And I ran it in Cerebro. And by the way, guys, this is for platinum, diamond, any level of Helium 10 has this. I'm going to sort it by Amazon recommended rank. All right. This is basically going to tell me, hey, what does Amazon think my product is? Now, this is not always going to be your top keywords, but

You can really get a good picture of the top 20 keywords if Amazon is confused about your product or not. And take a look at the number one keyword, coffin shelf wall large. We have coffin bookshelf large. We've got coffin shelf, coffin bookshelf, Gothic bookshelf. Is there any doubt that Amazon knows exactly what my product is? No. All my main keywords are kind of like right there in the top 20 or at the very least, they really describe my product well.

I am optimized correctly for those keywords. There's no confusion. Now take a look at this other product. If I were to look in the Amazon search results, I typed in coffin shelf right here and now I'm on page. What page am I on here? Let's see. I'm on page.

of the search results, which is kind of crazy because there's barely any coffin shelves in the entire coffin shelf industry. As you can see here, most of these products aren't even coffin shelves. So like it's kind of shocking that there would be a coffin shelf on page four when even page one, there's irrelevant products. So I ran it in Cerebro. I sorted by Amazon recommended rank. Now, do you remember what my product was? Had

all the right keywords, coffin wall shelf, coffin bookshelf. What does Amazon say this coffin shelf is? Look at the top keywords for Amazon recommended rank. Number one, floating shelf wall, wall shelf, floating shelf, shelves, room wall, bathroom shelf, kitchen shelves, wall mounted, et cetera, et cetera, et cetera.

Anything about coffin or Gothic? No. So coffin shelf wasn't even in the ballpark as far as what Amazon thinks this product is relevant for. Is this product ever going to rank high for coffin shelf when Amazon doesn't think it's relevant for coffin shelf? No, they have to reoptimize their listing or figure out is there a category issue? What's going on with this?

Is that seller blind? Well, right now he is because he's been stuck on page four forever and he hasn't done anything about it. He obviously doesn't use helium 10. If he used helium 10, he would be able to see instantly. He's got a relevancy problem with coffin and Gothic related keywords so that now he's got to figure out how to fix that. But again,

Helium 10 members, platinum, diamond, whatever level you guys are not going to be in the dark for this. This you can only see with Helium 10. What keyboards does Amazon think you're relevant for? Strategy number five is a real quick one. For years, Helium 10, along with all other sales estimation tools out there, they would give you and we would give you sales at the parent level. Right. That means if there is a product on Amazon that had variations, estimated sales that Helium 10 gives in the past, right.

It's all of the child items put together. Like if you had a coffin shelving, you had a red, blue, green, purple one, you see the number 100 for estimated sales, how many units a month it sells. Well, that 100 represents the red, blue, green, purple, et cetera, all put together because Amazon reports BSR at the parent level. All right. So, so there's not visibility on what each of the child items has, but helium 10 now is the only tool where if on the Chrome extension, you can see sales estimates and

at the child level. All right. So let me show you how you can actually see that. Once you're in Helium 10, let's say you're on a page that has a lot of variations like this queen size bed sheets. If I run x-ray,

What is actually going to show up right here for this product? It says, Hey, parent level sales, 121,000, but the ACE in sales is exact product 13,000. And I can go and open up all of the child items. And I can see right here, I can see the exact amount that helium 10 estimates for each of these colors in each of these sizes about what the sales are. So this is super beneficial guys, because people who aren't using helium 10, they're kind of blind.

Sure, they could see the Amazon number, which is not very accurate as far as, you know, since it only shows you like 100 or 500 or 10,000 or 1000 things like that. And sometimes it's off. But with Helium 10, now you can actually see which child items, which colors, which sizes are selling the most and get a really close estimate as far as how many it is selling. Strategy number six that, again, is only available in Helium 10. And that's going let's go take it back to Cerebro.

First thing is we are showing you all keyword ranks. Okay. As you guys can see, when you look at search results on Amazon, how many pages show up? Only seven pages actually show up despite other products being indexed. All right. This is 306 approximately organic positions and about 110 or so sponsored positions.

Helium 10 Cerebro is the only reverse ASIN tool out there that shows you all seven pages. Anything that's ranking at all, you are going to see in Cerebro. You try and use other tools, it might show you only page one or maybe page one and two, maybe half of page three. Helium 10 shows this all to you. This is first of all important because everything

Amazon has search shuffle sometimes. So sometimes a product might go from page one or two just randomly for a few days to page three, four, five, six, or seven. Now, what happens if you're using a tool that's only checking pages one and two and it only checks maybe once a week? Well, now all of a sudden what happened is you

You miss out on keywords. This happens actually a lot. You're going to miss out on keywords because you're only looking at the top two pages or top one page with helium 10. You don't have to worry about that. Did a page or did a keyword fall off from page one or two? We're still going to capture it so that you can make sure you don't miss out on it. The other thing that helium 10 is doing is we're checking where is that product running sponsored header ads, right?

Uh, where is it running sponsored brand video ads? Uh, where is it showing up in little widgets that Amazon has like Amazon's choice? Now I'm not talking about the Amazon's choice badge, but you know, there's like a widget. Sometimes it comes up that says all sponsored in Amazon's choice and other things like trendy. Now helium 10 is showing all of that. So when you look in Cerebro at a certain product, again, you're seeing all 306 ranks. You're also seeing all sponsored, uh,

Brand video ads like this product here is not running any video ads. So, you know, some people ask, well, why are there so many keywords that Cerebro has? They're not all relevant. Well, no, Cerebro is not a relevancy tool. It has a relevancy tool, like literally the only relevancy tool that's connected to Amazon. But it's showing you where a product is ranking in the top 306 at all times. Where is it showing in sponsored ads, the top 110 that no other tool is doing?

Where is that product showing up in video ads? No other tool is showing you that. Where is that product showing up in sponsored brand header ads, headline ads? Where is it showing up in these other sponsor widgets? It's showing you all of that. This is the only tool that is giving you that depth of information because you might not always just want to see, hey, where is the top keywords for a product? Of course, Cerebro can do that. But maybe you're just like, hey, show me all the keywords where it's

It's running a sponsored brand video ads because maybe I want to target that keyword with a video ad. Where's the keywords where there are where they're not showing up in sponsored brand headline ads? I'm going to reverse engineer it. All right. So again, Cerebro is the only tool that is checking all pages of Amazon search strategy number seven. That's unique to Helium 10. And it actually happens to be one of the first tools that Helium 10 ever made. And that's index checker used to be called 5K checker.

indexing and ranking are two different things. Ranking is how the products that are showing up in the search results, the first seven pages. Like for example, remember that keyword we looked up before queen size bed sheets. There are seven pages or 300 listings that are ranking for, but there are actually 30,000 products that are indexed searchable for the keyword. So what's the use case of this? Uh, let's say that I was that one, uh,

coffin shelf that had that relevancy issue. And I was comparing my product with the helium 10, uh, coffin bookshelf. And I'm like, Hey, you know what? Where are the keywords that my competitor, which is actually my product is ranking in the top 30, uh,

but my product is not ranking at all. So I just ran a search like that and I came up with 36 keywords. So there's 36 keywords that the helium 10 coffin shelf is ranking on page one for that. This other product is not ranking at all. So if I was this other product, you know, like we got keywords here, like Elvira coffin table book, right? I want to know, I'm obviously not ranking for these keywords, but maybe, uh,

Am I not even indexed? Meaning that am I not searchable? Why is this important? Because if I am indexed for a keyword and I'm just not ranking for it, what does that mean? I

I could probably just run some sponsored ads. I'll add it to a sponsored ad campaign and start running traffic to it. But if I am not indexed for the keyword, guess what? I can put that in any campaign and put a $5,000 bid. Is Amazon going to show me for that keyword? Not if I'm not indexed. So the next step is find out if you're indexed. So these 36 keywords that this product is not ranking for, I'm going to go ahead and put those into

index checker and let's go ahead and check. Am I indexed at the phrase level for each of these keywords? And let's take a look. Actually only a few of these keywords I'm indexed for. So these keywords that says, yes, I'm index right away. I can go ahead and start running some sponsored ads to those keywords and I'll know I'll probably get some, uh, some action for these keywords, uh, as long as I'm relevant for it. But at least at the very least I'm indexed. But look at all of these keywords.

I am not indexed for now. Some of these, I know I probably am indexed for like, I would imagine I'm indexed for coffin or if I was a seller, but maybe I'm wondering what is the actual word in these phrases that is causing me to be not indexed. So I can go in and repaste all of these phrases that I'm not indexed for. And then I'm going to remove the phrases and I want to check at the individual level, okay,

What are the keywords maybe I need to add to my listing to get indexed for so that I can be indexed for those phrases? Because just because you're in not indexed for a phrase, uh, you, it's probably a lot of times because only one word there. So like, for example, if I had a keyword in my listing, sumo wrestler belt, maybe I've got sumo and belt in my listing, but not wrestler.

It means I'm not indexed for wrestler and that's causing the whole phrase sumo wrestler belt to not be indexed or searchable. So what do I have to do? Do I have to add the whole sumo wrestler belt just to get indexed? No, all I have to add is wrestler because I have sumo and belt in there. So that's what this is going to show me right here for those individual phrases. And now I can see right here. Wow. There's only a few keywords that this product is indexed for coffin book, large shelf, Gothic coffins, tall, but also

but all these other keywords are the exact keywords that is causing me not to be indexed. So guys, this is just something that is irreplaceable or I guess you could do it without this tool. I would just, you know, type in one by one searches on Amazon and put the ACE in and do a whole bunch of things. It would literally take me an hour and a half probably to do this. What I just showed you in about two minutes here to really see what words I have to add to my listing in order to be indexed. So index checker guys is so important.

only available in helium 10 strategy. Number eight, that is unique to helium 10 is we show keyword sales estimates before all you had with helium 10 and, and other tools still only have that is search volume. Like what are the actual, uh, you know, searches, how many searches are there per month? Now,

Why do we want search volume? Why do we care? Well, we assume that the higher the search volume, the higher the sales are, which for the most part is actually true. But at the end of the day, wouldn't you rather know, hey, what is the estimated number of sales that this generates? Because it's not always equivalent to higher and lower search volume. Let me show you exactly how I mean. So here's one of the search results for the coffin shelf keyword, right? And you could see that, you know, a lot of times, yes, keyword sales are

is very similar to the trajectory of search volume. Here we've got a keyword with 170,000 search volume, 1,350 sales. Here's one that's a little bit less, 136,000 search volume, 1,200 sales, all right? But then what happens sometimes? Look at this. Here are two keywords with near identical search volume. Floating shelves bathroom has 15,900 searches.

Gothic decor has 15,900 searches. So maybe you're looking at these two keywords. Hey, which is the more important keyword? Which keyword should I put in my title? Which one should I focus on in PPC? They both have the same search volume. Look at the estimated sales. Floating shelves bathroom has 233 estimated sales in the last week, but Gothic decor only has 95.

So even though these two keywords have the same search volume, which keyword is more valuable? Obviously floating shelves bathroom. And it kind of makes sense because floating shelves bathroom is very specific, right? Like somebody who types in that probably has something very specific in mind. Somebody who's typing in Gothic decor, a lot of those people aren't even going to buy something because maybe they're just like kind of like browsing, right? And so you can clearly see that with the data that Helium 10 is showing you, hey, the more valuable keyword is floating shelves bathroom. I

because it generates more than two times the number of sales, even though the two keywords have the same search volume or what tool is the only tool that gives you sales instead of just search volume. It's helium 10 strategy number nine that you can only have with helium 10 that is keyword tracker with boost.

All right. The base form of keyword tracker is the same as pretty much any keyword tracker out there. We're going to check once a day, at least once a day. All right. And this is not useless information. You kind of just want to see, hey, day by day, what's my rank? You know, most keywords, most products, they're not going to fluctuate too much day by day, especially the higher search volume ones.

But sometimes, like I said, there's something called a search shuffle, uh, where based on, um, where somebody is searching, you know, keyword ranks might be different, uh, based on what browser somebody is using. Keyword ranks might be different based on just whatever Amazon is doing. It can literally have somebody searching right here in my address and somebody across the street, same zip code, same street. They could show a different rank. Well,

If the rank is just fluctuating a little bit, like here in one situation, it's page one position five, another one page one position seven. Is that a big deal? No, but it is a big deal when like here it's page one position five, but then somebody across town is page three position 150. That's a big difference. If you're only looking at one browsing scenario per day,

Even if it's rotating, you know, which Helium 10 does, you might not be getting the whole picture, especially when you're launching. You really want a good picture of what's going on across the country. Also, especially when you are trying to run your sponsored ads, you know, like you want to know, hey, is my bid high enough? Don't just rely on Amazon. Look at where you're showing up in the search results. And so Helium 10 is the only tool where you can actually see ranks and

hourly 24 times a day. The way to do that is by running, turning on boost. So if I wanted to see where am I ranking 24 times a day for this keyword Halloween decor, I just click on this rocket ship. Anybody has access to this platinum diamond, et cetera.

And now 24 times a day in rotating browsing scenarios, different browsers, different addresses, et cetera. It's going to go ahead and check so that you can really see not just like, Hey, what happens when I, when I up, up my, my bid and sponsored ads, but Hey, is your rank kind of consistent across the board or, or is it fluctuating a lot? Helium 10 is the only tool that has ever had this. And we have had this for almost eight years. Now it's been like this. So guys,

Keyword tracking is so important. We all know that. Make sure that you are using boost on your most important keywords so that you know if your keyword rank is fluctuating or what kind of sponsored position you are getting at the hourly level.

All right. Last strategy of the day, guys. And this is that one I teased at the beginning. This is getting me $5,000 of profit. Why is that? Well, this is in the alerts tool. We have this kind of like alarm where we're going to send you a notification on your alerts dashboard. If we notice that you have a product that is very close to going down a size here. All right. So like, for example, let's say you're a large standard size product and it's nine by nine by nine. Well, do you know that if you go nine by nine by eight, you're going to get a

You could, you actually go down to a different size here and it could mean one, $2 or even more of a difference in your fulfillment costs and your shipping costs. If you just shave off like a half inch or an inch on one side, if you have any product like that, or helium 10 is going to let you know, it let me know about this.

in about July or August of last year. Let me show you the exact notification I got. I got this notification that says, hey, you have some products with size tier optimization suggestions. It was actually...

Three different products that were all in the same variation family. Now, when I went to see the details, it was saying, hey, if you just reduce your length by one inch, you could go from large bulky to large standard size. Now, what does that mean? Your fulfillment cost goes from $10.75 to $7 per unit.

Guys, my computer-like mind says that that is $3.75 per unit. Guess what? I did it. I redesigned my packaging and a little bit of the product, and I was able to fit on that new size tier, and now I am getting charged $3.75 less per

than I was getting charged before. Uh, what does that equate to as far as, uh, fees go? Well, this product, I sell about 1500 units a year. Not very much. That's only like what, four or five units a day. Watch this $3 and 75 cents times 1500. And it came out perfectly because it was in January of this year when I got my next shipment in, uh,

That is $5,600 guys. $5,600 is going to my bottom line because I got this notification from helium 10 saying that I could just shave off a half inch to an inch on one side of my product. And I'm going to save all those Amazon fees. So guys, this is a platinum diamond, any level check your alerts dashboard on the left-hand side. Does it say that you have a,

products with size tier optimization suggestions. You can't always, you know, you can't always change it like, like I did.

It was easy for me to change my product. Some of you have like a mold and you literally have a perfect package that fits around that mold and you can't really change your, your packaging size other than changing your actual mold. But some of you might be able to change the way you package it. Some of you might be able to, you know, do a different configuration and, and shave that half inch or inch off of one side. And it could mean a dollar, $2, $3, or like me, $3 and 75 cents per unit difference per

by reducing my packaging size. And that is money to your bottom line. All the strategies we talked about today is money to your bottom line, right? But it kind of like is a long way around, you know, like, like you can do stuff like get right keywords, but it doesn't, you know, you could be indexing for the right keywords all of a sudden that doesn't guarantee you're going to get sales. This guarantees money in your pocket. But all of these strategies that we went over today, definitely if you do them right, they're going to bring you sales as well. So guys, we went over 10 strategies that

that I would say 95% of Helium 10 users are not using all of them. And that means that, Hey, 99% of all Amazon sellers are probably not using them. So what are you waiting for? If you're not a Helium 10 member yet, make sure to get started right away so that you can take advantage of all of these special features that only Helium 10 has. That'll give you a leg up on your competition in 2025. Okay.