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cover of episode #638 - Strategies For Launching A Brand In 2025

#638 - Strategies For Launching A Brand In 2025

2025/2/8
logo of podcast Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Bradley Sutton: 我认为2024年是亚马逊发生重大变革的一年,尤其是在费用和广告方面。我从未见过一年内在这两方面发生如此巨大的变化。 Liran Hirshkorn: 我完全同意。亚马逊不仅对卖家,而且在整体上都进行了很多变革,例如引入了 Rufus,并在发货、仓储和费用方面进行了调整。此外,品牌开始更加关注盈利能力,并且亚马逊正在将其技术作为服务提供给其他零售商。随着人工智能的发展,搜索结果应该根据个人购物习惯进行个性化调整,广告商现在能够更好地定位受众。总的来说,这些变化标志着亚马逊平台发展的重要转折点。

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The year 2024 brought significant changes to Amazon, impacting fees, advertising, and the introduction of AI-powered shopping experiences like Rufus. Brands shifted their focus to profitability due to increasing pressures. Despite initial concerns, client performance improved in December and January.
  • Significant changes in Amazon fees and advertising in 2024
  • Brands shifted focus to profitability
  • Improved client performance in December and January 2025

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In this episode, we're bringing back one of the first-ever guests on SSP from 2018. He'll discuss a wide range of topics, such as AMC, TikTok shop, influencer marketing, and more.

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Can understanding the latest trends in Amazon ads and influencer marketing transform your Amazon-selling and brand-launching strategy in 2025? Join us as we welcome back Liran Hirshkorn, CEO and Founder of Incrementum Digital, one of our earliest guests, who brings his expert insights into the rapidly evolving world of Amazon selling. This year marks a transformative period for platforms like Amazon, where changes in fees and advertising dynamics have forced sellers to realign their focus toward profitability. Liran shares compelling strategies for navigating these shifts and highlights the innovative use of Amazon AI search, Rufus, which is personalizing shopping experiences by customizing search results based on individual habits.

Explore the power of enhanced data visibility in Amazon advertising and uncover the secrets to optimizing your strategies. In this episode, we unravel how understanding the customer journey through expanded data insights can significantly boost purchase rates and ad efficiency. Discover how Amazon's strategic expansion beyond its own marketplace opens new avenues for sellers familiar with its advertising platform, allowing them to broaden their reach across different channels. Liran’s insights into leveraging Amazon Marketing Cloud to create lookalike audiences for more targeted advertising are not to be missed.

Finally, we navigate the dynamic relationship between TikTok and major retail giants like Amazon and Walmart. Hear the captivating story of a seller's transition from Amazon to TikTok, illustrating the platform's impact in driving demand through engaging content and viral potential. We discuss how TikTok's algorithm enhances product discovery, especially for visually appealing items, and the implications of strategic partnerships that could reshape the e-commerce landscape. Throughout this episode, we emphasize the importance of building a strong brand identity and utilizing diverse marketing channels to stand out in today's competitive market. Tune in for a plethora of insights that promise to redefine your approach to e-commerce success.

In episode 638 of the Serious Sellers Podcast, Bradley and Liran discuss:

00:00 - E-Commerce Trends and Strategies for 2025

01:29 - Amazon PPC Changes and Current Challenges

03:54 - Personalized AI Shopping Experiences

11:00 - Shift in Search Results and Analytics

11:46 - Amazon Advertising Trends and Strategies

14:32 - Amazon Advertising's Expansion Into Other Retailers

17:59 - Advanced E-Commerce Strategies and Influencers

21:52 - Influencer Marketing's Impact on Brand Launches

27:57 - TikTok and Amazon Integration Strategy

29:57 - Beauty Product's Success on TikTok

36:04 - Amazon Sales Boosting Strategies