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Bradley Sutton
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Laken Hardin-Is
T
Tiffany Nicholson
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Tiffany Nicholson: 我一直想拥有自己的品牌,所以在偶然的机会下,我接触到了亚马逊。一开始我做零售套利,主要是想熟悉亚马逊的销售流程和卖家中心的操作。虽然零售套利也能赚钱,但我更想打造自己的品牌和设计自己的产品。通过Rainmaker Family,我学习了如何寻找产品,并最终推出了自己的自有品牌产品。虽然第一个产品因为尺寸问题导致费用过高而失败,但我通过创新和改进,最终成功推出了现在销售的产品。现在,我通过中国的第三方仓库来管理库存,这大大降低了成本,也避免了亚马逊直接接触我的供应商。 Laken Hardin-Is: 我在2018年左右开始了我的电商之旅,当时我只是想找个副业。我一开始做耳环,但后来我发现我需要一个更清晰的路线图。后来,我加入了Rainmakers,并在亚马逊上成功地经营业务。我没有直接推出自己的产品,而是直接购买了一个现有的亚马逊品牌。这个品牌已经盈利,而且是以Rainmaker的方式建立的,这让我更容易上手。现在,我们不仅销售原来的产品,还增加了一种酸面包产品。即使市场竞争激烈,我们仍然能够通过Helium 10等工具来寻找机会关键词,并克服障碍。

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Shownotes Transcript

In this episode, we've got a couple of first-time guests. They started selling on Amazon in the last couple of years and are part of a community where thousands of moms have come together to learn how to sell online.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an exciting episode where we introduce two inspiring first-time guests, Laken Hardin-Is and Tiffany Nicholson, who have embarked on their e-commerce journeys with a community of entrepreneurial moms. Laken, an art major and graphic design enthusiast from South Carolina, shares her transition into the world of Amazon selling, blending her creative background with her newfound entrepreneurial spirit. Tiffany, from Akron, Ohio, narrates her path from communication studies and speech-language pathology to exploring e-commerce on Amazon. Both women discuss their unique paths and motivations, highlighting the blend of creativity and business acumen needed to succeed in the e-commerce world.

Listen in as we explore the process of building a brand from scratch, moving from retail arbitrage to establishing a private label brand. We talk about the initial hurdles of managing logistics and inventory and the breakthrough moments that came with the guidance of the Rainmaker family. Discover how tools like Helium 10 play a pivotal role in identifying product niches and opportunities. We also touch on the innovative strategies Laken and Tiffany employed to overcome challenges, such as product dimension issues, and how they now manage five SKUs with improved inventory systems, including the use of a 3PL in China. The conversation underscores the significance of brand building, social media presence, and leveraging customer insights to stay competitive.

This episode also highlights the importance of community and networking in the e-commerce industry, particularly for those entering a predominantly male space. The Amazon Influencer Program emerges as a potential entry point for generating additional income, utilizing everyday items to create engaging content. We discuss alternative avenues like Kindle Direct Publishing (KDP) and digital products for those seeking initial capital. Laken and Tiffany's experiences illustrate how community support and shared learning can accelerate success, providing invaluable encouragement and guidance along the way. Finally, they invite listeners to connect with us and the Rainmaker Family community to further explore these insights and follow the journeys of our guests.

In episode 639 of the Serious Sellers Podcast, Bradley, Laken, and Tiffany discuss:

00:00 - New Sellers Sharing Their Amazon-Selling Journeys

08:27 - Growing Sales Through Product Diversification

11:40 - Building a Brand is Important

17:09 - Product Research and Overcoming Competition

20:16 - Community Success in Amazon Selling

27:59 - Amazon Success Stories and Growth

31:04 - Connecting With Rainmaker Family Community