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Bradley Sutton: 制作播客是建立个人或商业品牌和粉丝社区的最佳方式之一。Helium 10播客的成功案例证明了这一点,它拥有超过500万的下载量。播客可以帮助亚马逊企业或其他类型的企业建立品牌,成为行业意见领袖。制作播客可以建立品牌,建立社区,并产生收入。播客对人们有很大的影响力,是建立社区的好方法。播客可以建立围绕特定兴趣的社区,将听众转化为品牌拥护者,并创造新的收入来源。Helium 10的播客制作经验可以为其他想要制作播客的人提供宝贵的参考。Helium 10公司最初并非以软件起家,而是从播客开始的。Helium 10的创始人Manny Coates最初通过播客记录他作为亚马逊卖家的旅程,这最终导致了Helium 10软件的诞生。Helium 10的成功部分归功于其最初的播客,该播客帮助建立了社区并推动了软件的开发。与播客嘉宾互动可以提供近乎课程级别的教育,并提升个人或品牌的信誉度。制作成功的播客需要一个精心策划的策略,而不仅仅是简单的录制和上传。制作播客的第一步是选择一个合适的播客名称,并考虑SEO因素。播客名称应该能够很好地代表节目的内容。需要确定播客的主题、格式和风格,并设计一个贯穿始终的主题和一个令人难忘的标语。需要确定播客的每集长度和发布频率,并坚持下去。需要编写播客描述,并考虑SEO因素。需要选择一个播客分发渠道,以便将播客分发到各个平台。推荐使用Podbean作为播客分发渠道。高质量的音频对于播客至关重要,即使是视频播客也是如此。推荐使用Rodecaster Pro或Elgato Wave XLR Pro作为音频混音器,Shure SM7B或Rode PodMic作为麦克风,Shure MV88+作为移动录制麦克风。使用耳机在录制播客时非常重要,尤其是在与嘉宾一起录制时。推荐使用Adobe Audition进行音频录制和处理,Zencaster或StreamYard进行播客录制。录制环境很重要,需要避免回声等问题。如果制作视频播客,良好的照明非常重要,甚至比摄像机更重要。 Mel: 使用Calendly和Zoom Scheduler安排播客嘉宾。为播客嘉宾准备材料,包括他们的照片和一些常规问题。需要嘉宾签署一份发布表格,授权使用他们的音频和视频。需要为播客嘉宾准备一些额外的材料,例如30秒的提示。使用Monday.com管理播客任务。播客编辑过程包括加快播放速度以进行审查,删除不必要的谈话和笑话,并确保内容对听众有价值。播客编辑通常需要1到2个小时。播客发布后,需要创建博客文章,并将其发布到Podbean和YouTube上。需要为播客编写描述和时间戳。目前使用AI生成播客文本,但仍需人工编辑以确保准确性。播客发布后,需要将剧集链接发送给嘉宾,以便他们进行推广。需要为YouTube和播客制作缩略图。播客分析很重要,可以帮助了解下载来源、收听时间等信息。需要对播客内容进行再利用,例如制作音频片段并在Instagram、TikTok等平台上发布。 Mel: 使用Calendly和Zoom Scheduler安排播客嘉宾。为播客嘉宾准备材料,包括他们的照片和一些常规问题。需要嘉宾签署一份发布表格,授权使用他们的音频和视频。需要为播客嘉宾准备一些额外的材料,例如30秒的提示。使用Monday.com管理播客任务。播客编辑过程包括加快播放速度以进行审查,删除不必要的谈话和笑话,并确保内容对听众有价值。播客编辑通常需要1到2个小时。播客发布后,需要创建博客文章,并将其发布到Podbean和YouTube上。需要为播客编写描述和时间戳。目前使用AI生成播客文本,但仍需人工编辑以确保准确性。播客发布后,需要将剧集链接发送给嘉宾,以便他们进行推广。需要为YouTube和播客制作缩略图。

Deep Dive

Shownotes Transcript

In this episode, learn how to create a podcast to grow your brand and community. Discover the steps that helped the Serious Sellers Podcast by Helium 10 reach 5M+ downloads.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if launching a podcast could be the game-changer you need for your personal or E-commerce business brand? In this episode, we explore the transformative power of podcasting, sharing insights from over seven years of experience and success stories like Helium 10, which started with the AM/PM podcast before evolving into an e-commerce software powerhouse. We reveal how podcasts can build vibrant communities around niche interests, from pet care to other e-commerce topics, turning listeners into brand advocates and opening up new revenue streams.

Dive into the essentials of crafting a podcast strategy that resonates with your audience. We discuss the significance of maintaining a consistent theme, memorable tagline, and engaging format while ensuring your podcast is easily discoverable through effective SEO techniques. Our discussion guides you through selecting the right equipment for high-quality audio, whether you're recording solo or hosting multiple guests. Plus, get practical tips on logistics, from scheduling with tools like Calendly and Zoom scheduler to streamlining guest preparations, ensuring a smooth production process.

Learn how to leverage analytics to fine-tune your podcast and expand your reach by repurposing content across platforms like Instagram and TikTok. Hear how collaborating with other podcasters can organically grow your audience and enhance your brand presence without heavy reliance on ads. Whether you're an Amazon seller, consultant, or simply passionate about a topic, podcasting can be an invaluable tool for promotion and engagement. We invite you to start your own podcast journey with us and discover the endless possibilities it offers.

In episode 642 of the Serious Sellers Podcast, Bradley and Mhel discuss:

00:00 - The Power of Starting a Podcast

01:57 - Building Community and Revenue With Podcasts

06:19 - Podcasting in Education and Credibility

10:05 - Developing a Successful Podcast Strategy

15:33 - Importance of High Quality Audio

15:58 - Choosing the Best Podcast Equipment

19:00 - Benefits of Using Headphones for Podcasting

23:36 - Importance of Audio and Video Quality

26:13 - Scheduling, Prepping, and Editing Podcasts

29:17 - Podcast Editing Process Basics

35:47 - Leveraging Podcast Analytics and Repurposing

36:55 - Repurposing Content for Multichannel Engagement

40:53 - Promoting Brands With Podcasts