#646 - Amazon Seller Account Health & Security
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Have you heard lately of people who've gotten their Amazon accounts hacked? Well, it's not commonplace. It's something that all of us need to watch out for. So today we're going to go over different methods to keep your Amazon account safe. How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our monthly training in Ask Me Anything. And we are recording this live in front of a studio audience to hundreds, thousands of people around the world. Well, regardless of where you are watching from, you know, something that I think is important is your Amazon account security and security.

Arguably, recently, maybe more than other times, you might have seen in LinkedIn and different stories about people getting their accounts hacked and things like that. Buyer's account, their seller account, and some large sellers. You've seen some that do millions a year, even tens of millions a year.

And they lose control of their Amazon accounts. Now, I don't want to try and sit here and say this is some common occurrence, you know, like, oh, 10%, 5%, even 1% of accounts this is happening to. No. But the fact that it can happen should be alarming to you guys and should make you think like, hey,

Do I have my account secure? Now, we know that there are very advanced hackers out there. And a lot of times, you know, if they really want to do something, you know, they might be able to figure it out. But there are steps that you can take that can either help mitigate the damage, help put you on alert so that you can take care of it a little bit faster, or, you know, potentially even, you know,

make it impossible or near impossible for some of the maybe less sophisticated hackers to get access to your account. So what I want to do today was just for a few minutes here before we get into our Ask Me Anything is bring on an expert on the topic. He's been on the podcast many times, but just to see what's going on out there and what are some easy steps that everybody watching and or listening to this episode can do in order to keep their accounts safe. So let's go ahead and bring Chris McCabe from eCommerce.com.

Chris, how's it going? Good. Good morning. How are you? Where are you located today? I am in the Boston area. Okay. So East Coast, East Coast out there. Hopefully it's warming up a little bit for you guys. Yeah. 40 degrees today, maybe. We're hoping. 40 degrees. That's t-shirt weather. We're hoping. For Boston. It went down to 10 a couple nights ago. Oh, my goodness. Or five.

Yeah, that's what I thought. All right. So first of all, have you seen an uptick as well, Chris, in bigger accounts, people getting locked out or people getting the two-factor changed or people with nefarious intentions getting holds of people's accounts? Accounts are being compromised. It's not large sellers predominantly that we're hearing from. I think we're hearing from a scattering of the spectrum, but...

Those common cycles are waves consistently throughout the year. I would say every year and not as often as it used to be. People used to before two factor. I mean, it depends on how far back you want to go. People are still making some of the same mistakes now that got accounts compromised two, three years ago. That's what kind of concerns me.

But the problem can be divided into preventing it from even happening in the first place. And then there's the sellers who are contacting us typically because they're having trouble resolving it. It's already happened. So there's no prevention talk. Maybe once it's fixed, you can talk about future prevention. But the two things I usually mention about preventing it from happening at all, aside from the basic like protect your password, I think I told you the other day on our podcast,

People are still emailing me like, can you sign into my account and tell me what's wrong? Here's my credentials. Here's my password. Like obvious stuff like that. Don't do that. Anyone who gets access to your, first of all, don't grant access to just anybody who says they want to look at your account. I know it's kind of popular for people to say, Hey, I'm going to give you a free audit, tell you what I can improve. People hear the word free. They start doling out, you know, user permissions left and right. Maybe think twice about that because you don't want to connect yourself to whoever that party is connected to. But again,

create unique user admin permissions for that party. If they're done with their audit, which hopefully is like within a day or two, take them out as soon as they're done, unless you're signing on the dotted line to indefinitely work with those people. Still ask some security questions. How many people have access to this internally? How many people would be signing into my account from your organization? Ask them if they are sellers themselves. This is a common thing where people hire a service

Um, by the way, we at e-commerce, Chris, none of us are sellers. Just so you know, people sign up with a service and the owner of the service also has a seller account. And if that account gets suspended, sometimes they're using the same laptop to sign in or there's other relationships there. Maybe an address is being used. It depends on what the services, right? But, um,

Amazon makes related account block decisions just based on what they see in the tools, right? They're making kind of a snap judgment based on data points, not necessarily putting a lot of thought into it. So there's that element of security, like be careful who you grant access to. Then there's the whole other piece of people still get duped by phishing emails.

Maybe we could argue that that's less common than it was five years ago, but I still talk to numerous sellers who cannot tell me what they think, even after they fact find or research. They can't tell me how they think their account's been compromised. Their account has definitely been compromised. The password's been scramble, and Amazon either sanitized the account because they detected an illicit sign in or

or they're just not sure and to be on the safe side, they send you password reset instructions, right? And I'll talk about that in a second because that can go sideways too. But train your teams on like, don't just click on links. I mean, this is the standard phishing advice. Only sign into Seller Central on the Seller Central page, not through a link that you get in an email. The email that's the primary email on your account, make sure it's only known to you

or to whoever is accessing your account to review account health performance notifications, or just within your organization and make sure people that you hire are trained on phishing emails, account security. They don't all have access to the email address. Do not use an email address as your primary, which is public. You know it. The top two people in the organization know it. Maybe some other employees know it. That's it.

Right? And obviously, if you're working with somebody like me, and I want you to email an appeal, I'm probably going to know what the primary email is too. But I worked on these teams at Amazon. So I understand account security. I used to be the person that was scrambling your password or sanitizing your account and sending you password reset instructions back in the day, and designing some of those SOPs with some other people I work with now. So

don't have that email as your customer service email. Don't have it as an email you use for personal stuff. Never use the same email on your seller account that you have as your buyer account email, because if you lose your buyer account for any reason, then it pulls your seller account down with it. Or you at least can't sign into your seller account. The listings may stay active, but you might not be able to see or access your seller account. That's kind of an oldie, but a goodie, but not good because people are still using the same email for their buyer account as they are for their seller account. Never, ever do that.

but also just use an email that you know that is not known to anyone who might try to spoof. Like they might try to make it look like Amazon is getting an email from that address. There's been tons of people who had problems with spoofing, account spoofing, email account spoofing. Well, they can't spoof your email if they don't know what the email is that's the primary in the account. And if they do spoof it, it wouldn't be the primary on your Amazon account. It would be related to other things that you do with email. So that's kind of the prevention stuff.

And I'm happy to answer questions. I mean, I can go into the weeds more about prevention stuff. What about as far as the two-factor versus passkeys versus sending it to your phone? Two-factor is fine. Is there a better one out of all the options? I mean, two-factor is fine. I think it's just is it executed properly or not. Sometimes Amazon thinks your account is compromised, and it's not.

And it's a huge inconvenience. You might lose a day of sales if they sign you out as a precaution. But part of the issue is the reason why people have been hiring us lately. I don't know. You'll have to tell me when you first started hearing about this recent wave. I've got it at like two, three weeks ago. Maybe you see it going back into January. But people are like just going in circles, right? Seller support or they try to call account health from a number they find or they try to call into support.

but they're just opening cases. They're going in circles or they can't talk to anyone. Your best quickest way of getting this resolved is emailing from your primary, assuming that you haven't lost control of your... If you've lost control of the primary email and somebody else is running not just your Amazon account, but they have taken control of your primary email,

that's a different kind of problem, right? And that requires higher level strategy, let's say. But let's just say for the moment, you lost control of your Amazon account, not the email. Well, then your primary email can still...

be a conduit for sending appeals that have nothing to do with seller central. So as long as you know where those appeals need to go, whether it's to a person at Amazon or an email queue, you can resolve it quicker than you would chasing your tail with support, trying to call into account health some other way. Obviously, if you can't get in your account, you can't hit the call me now button, but trying to reach some other team. If you have an SAS core rep, if you're paying for an account manager, presumably you've got a way of getting in touch with that person.

and they can maybe open an internal ticket. I'll have to assume for the moment that you don't have that ability. But this can be resolved within, again, 18, 24 hours, your account may be down while they're sorting stuff out and verifying that you're you. But this can be resolved within a couple of days. I don't understand. I guess I do understand much to my chagrin, but I don't understand why people are contacting us after two weeks of no sales. It means they're either emailing the wrong place or they're not emailing

or they're following some other playbook that I'm not aware of that doesn't really work very well because it should not take two weeks. A couple of questions before we let you go here. There's somebody who heard what you said and then ask a follow-up questions here. Morris says, if you did use your buyer email as the same seller email, what should you do? Which one, I guess, do you change or try and migrate out of there? Yeah, I mean...

you would fix this pro as soon as you fix this problem, you will eventually fix this. If they sign you out, um, you can still email in appeals from the primary, but as soon as this is fixed,

First of all, it depends on the nature of the problem on your buyer account, which could be lots of things. If they think it's improper credit card use, if they think gift card abuse, if they think that you were returning too many items, start with why were they upset with what happened in your buyer account or were they not upset with you? They just think it's compromised. You can still email into Amazon and resolve an issue with your buyer account from that email address. Again, the caveat being unless you've lost control of the email inbox entirely. But as soon as you resolve it,

switch out, put a different email as your primary. I mean, maybe that's already understood, right? If you've been flagged properly, it's not just a precaution. If they think you've committed fraud or you've done something illicit through your buyer account, then that's going to be extremely difficult to resolve because you probably can't even resolve the buyer account issue in order to fix what's going on with your seller account. If they think you did something nefarious with your buyer account,

then they're assuming you know that you're going to lose both if they catch you. So I'm assuming for the moment that there's nothing fraudulent going on with your buyer account. I would imagine not necessarily, but this question, next question says Kim from Kim says, are brand registered accounts any less at risk? As far as the login and stuff like that, pretty much it's all the same. It's all the same. But the same escalations you'd send from a buyer account to get your buyer account back would be similar to what you do on a seller account.

You're reaching to management sources to say something went wrong here. Let's just say you've been inadvertently signed out of your buyer account. The one thing they can't fix is if you terminate your buyer account, this is it. This is, have you heard of this? If you terminate your buyer account, you close it permanently and it's the same email as your seller account, at least publicly Amazon says you can't fix that. They can't fix that for you. You've terminated yourself and that account is gone. They still say that.

I hear they've been working on some, you know, hacks for that, but I haven't heard of anything conclusive. So if you have a buyer account and the email is the same, definitely do not close your buyer account. I'm not sure why so many people are closing their buyer accounts. And I'm definitely not sure why people are closing buyer accounts if the email is the same. I mean, if your buyer account isn't in use, they don't close it for you.

So don't you just leave it there if you're not buying with it? I don't understand why people close buyer accounts, but... Weird. All right. AA says, "I'm traveling a lot. Should I always use a VPN set to my home country when I'm abroad?" I mean, if we're talking about security, I don't think that really changes anything, but is that just good practice to not raise too many red flags on Amazon or it doesn't matter? I mean, they're tracking IP addresses and they're tracking location to the best of their ability.

Plenty of people are using VPNs. If you're not using VPNs consistently, if you're doing it, I would say if you're doing VPNs, do it all the time. If you're not using VPNs, if you're doing it inconsistently, then that's going to look a little funny to them. And you're just increasing the odds that they're going to... I mean, part of the problem isn't what you're doing, it's that they're misunderstanding what they're looking at, right?

So you don't want to create opportunities for a low-level staffer to misunderstand the data in front of them, which is what happens in related accounts. If, heaven forbid, anything happens and people need to reach out to you for some account help or maybe it has to do with account suspension, which we didn't even get into today, how can people find you on the interwebs out there to get your help? I mean, I would...

My website's eCommerce Chris. I would email support at eCommerce Chris. There's several of us who see those as they come in. The parting advice I wanted to give is there seems to be a huge spike in people writing using chat GPT appeals to solve some of these nuanced, sophisticated problems because they think it's all AI, like Amazon AI is the only thing looking at appeals and you can send all your AI at them. Don't do that.

I've read a lot of these AI appeals or chat GPT appeals, and they sometimes just, they're not things that would make sense to Amazonians. And it's just creating more havoc and confusion. I know this is trendy stuff. I know everyone likes talking about AI, but it's not, AI is not ready for prime time when it comes to the appeals process. Maybe, maybe we can talk in 2026 and that'll be different.

But if you're emailing us, just put your Helium 10 member in the subject line. We flag those. We track those. We respond to those quickly. Thank you very much for joining us. Really good. Really good point. All right. Everybody else. A couple other things that might help. Somebody who I heard, a lead member named Yitzhak, he had issues. We'll try and bring him on the podcast soon where his account, somebody got into it. And even though he had two-factor and everything, they got into his account. How did he know?

Well, one of the benefits that he had was they, you know, the hackers were doing this in the middle of the night in the U.S. You know, he's selling in the he's selling in Amazon USA. So probably they were thinking, OK, I'm going to get in there and do some crazy stuff, you know, while he's sleeping. But little did they know he actually lives in Israel.

And also little did they know that he had Helium 10 alerts activated. So for anybody with, which I'm assuming that the majority of those who are listening here on the call is make sure guys that your Helium 10 alerts are active. So you just go to alerts inside of Helium 10 and then just turn on the on button on everything. Now, how did this help him? Well, how it helped him was all of a sudden in the middle of his day, middle of the night here in the U S he started getting the text messages, right?

left and right, all right, about the price change. So what his hackers did when they went into the account, they wanted to like just sell a whole bunch at once. They were probably going to maybe try and take over his bank account, you know, like disbursement. And so they lowered the price across the board on all of his products. And that's one of the alerts that you need to activate in Helium 10 Alerts. There's a settings feature where you can put, hey, which alerts do I want active? And then his phone started blowing up

Basically the instant it started happening where the prices got changed and that's how he knew somebody was in his account. And so that's important to, to have. So, um,

If you have Helium 10, no matter the plan, Platinum, Diamond, Elite, whatever, go to your alerts page and make sure everything says on that is an active product. And that could save you for, I mean, of course, there's other reasons to have alerts on. You know, it'll tell you if your dimensions get changed or if you have hijackers in the buy box like other sellers outside of your account. But,

If the sellers are doing funny things like messing up your images, messing up your title, messing up your price, you're going to get a text message notification if you have the alert on and you have like the text message option going there. So that's just something to keep in mind as well. We'll try and have him on the podcast to like give us a full recap of what happened. But that's something that can help keep your account safe.

as well. Another thing I personally do, you know, I don't think this is completely necessary, but it has other benefits is that I, we all have an admin account on Amazon, right? And so what I like to do is

For my accounts, I have them set up never on my personal computer, never on a local computer that I have at my house, my warehouse, etc. I do it like on a virtual server where I log in on a remote computer and just set everything up. And then I grant access to another sub-account

That I'm going to be logging into on all my personal computers. And then only if I have to do something at like the admin level. Do I then connect via the virtual server. That helps like especially if you have. If you're doing other Amazon accounts. You know you have clients or something. That you're logging into different accounts. Never log into anybody's admin account. Like on your own computers. Because now it's tied there. And that doesn't necessarily have to do with hackers. But it's more like you know what Amazon is looking at. When they're monitoring users.

The accounts where, you know, you don't want cross-contamination going or all of a sudden you have a couple friends, Amazon sellers over at your house, and maybe they're the ones who haven't changed their buyer, you know, account with their seller account. And then all of a sudden now Amazon's looking, hmm, why in one Wi-Fi is there multiple admin accounts, you know, hopping on and we didn't know that they're related or something.

And it doesn't always happen, but it could be like in an extreme circumstance. If Amazon is relating a couple accounts, it could happen where you're going to have issues. That happened to one of our Project X account. Like we haven't been able to open up in Europe because it said we were related to this other account that somebody else who worked at Helium 10 a long, long time ago had and that for whatever reason got suspended. And now we can't open an account overseas. Right.

Uh, so just weird things, you know, uh, might happen like that. So that's another, uh, Bennett or another thing that can help you. So, um, now, uh, what I want you guys to start doing is about anything else, uh, ask some questions away. This is our, our ask me anything doesn't mean ask me stuff about account security.

I want to know what are your issues with your Amazon account? What are your issues with Helium 10 as far as not knowing how to find the right keyword or not knowing how to find the next product? Anything I can help you with for the rest of the show, let me know how I can help. Jules was saying, what were you talking about when we were saying buyer account? That means you're like Amazon Prime account. Like if you have Amazon Prime, what you use to actually purchase products, not necessarily a B2B.

So some people have the same email for the seller central, the same as what they're logging into by like on their mobile app, et cetera. It should definitely not do that. He says, what service providers would you recommend for liability insurance? I'm based in Germany. I would check that. Go to hub.helium10.com. There's some insurance providers that we have there. Obviously, Helium 10 doesn't provide insurance. But for things that Helium 10 doesn't provide, go to hub.helium10.com and take a look there.

And see if there's any companies that has gotten reviews. Like there's some in there like Ashland Haddon, Liability Insurance. Not sure if they cover Germany or German companies. But worth reaching out. There's a contact button in there for some of the insurance companies there. Perry says, where exactly is the alerts page? So let me just show you. If you hit tools.

Let's go to Tools, and then under Operations, you'll see the Alerts button right there. Oresh, can you talk about examples for virtual servers? Just type in, like, virtual server, remote server. I think the one I use might be, like, Atlantic.net. Yes, that's it. That is one of the ones I've used in the past, Atlantic.net. So that's the kind of one I'm talking about. No affiliation with Helium 10, even though they've got some nice blue and white colors there. Yeah, there's...

I'm not an affiliate of them or anything. Atlantic.net. Perry says, we have one of our products as FBM. The shippers USPS or UPS is slow to deliver the product and we get warnings from Amazon. Is there any way to extend the days to deliver? So who are the shippers? Are you shipping it yourself? Are you using MCF, multi-channel fulfillment? Let me know there.

If you're using it yourself and you're using USPS, well, what you're going to have to do is take a look at the delivery, normal delivery time. Now, maybe you just got to stop using whatever...

Whatever you're using or you go into your set, your shipping setting times in Seller Central and you might need to add a couple of days, whatever your settings right now, you're locked into that kind of delivery promise date. So it'll say like, hey, three to five days delivery, one to three, like go in there and you're going to have to do a different shipping profile if you want to keep using the same shippers and you are getting delays.

I'm not, you know, maybe use the default or maybe somebody in your team accidentally changed it and you didn't realize it. But yeah, whatever your shipping profile setting says is the delivery window. You are locked into that. Now, where I'm not sure who's responsible. Let's say you're buying the postage from Amazon. Like, are they responsible for? I'm not sure. But, um,

You could still buy it from Amazon, but if you put some crazy time, you know, fast time in your shipping profile, it's still you who are saying that that's what the delivery time is going to be. So you're going to be kind of on the hook for that. Hector says, when I create my seller account, it automatically created a buying account with all information from a seller. Yeah. Like, I mean, if you're logged into seller central, you are technically logged into a buyer account, but that's not, you know,

It's not like it gives you Amazon Prime or you have to purchase on that account. It is just automatically linked. So just let that go, but don't be using that account to buy. In other words, Chris was saying. Sue says, what about legal recommendations for companies to help with IP infringement, patent, copyright? Again, same thing, hub.helium10.com.

Hub.Helium10.com. And there's a few there, like Rich Goldstein is a company that's in there, patent attorney. And there might be a couple others. But that's a good place to start. Kathy says, where can I find out how to create a variation of an existing product? We're actually going to have a tutorial soon on how to do that with flat files in Freedom Ticket. So make sure to check that out. We'll have that maybe next month or the month after.

Victor says, what's the best approach to managing multiple Amazon accounts for the clients as a manager in terms of should I use a different email for each? That's an open question. Like sub accounts usually are pretty safe as in you could have you could be a sub account for 30 different people.

And there should be no issues. The issue is when you're when you know, like you're passing passwords over chat or something like that, where, you know, and then you're going to get into the admin account of one of your clients. Never get into the admin account of one of your clients. If you have to have something done in the admin account, have them do it for you. Like there's very few things that really needs to be done in the admin account.

Um, if you're a service provider or, or managing different accounts, like you should be completely fine with a sub account. And, and for you, like, like if you just gave everybody the same one. Yeah. But here's the thing. You're kind of on the hook for who your clients are. And if you're not taking care of your own login, um,

That's obviously an issue. You know, all of these things that we're talking about for Amazon sellers, you know, those of you who have sub accounts to other Amazon sellers, it's the applicable to you. Now, maybe somebody can't hack if you didn't have the rights to like change bank account information and stuff, which I would assume you shouldn't have that in your sub account. Now is the damage that somebody could do the same, but no, like let's say you, you have pricing ability to change pricing.

If you're not protecting your own account, you're putting your client's accounts at risks. Now, if because of that, you want to kind of like minimize the damage, like, hey, you don't want to let anybody get in your account because if they do, then they can get into like 20, 30 other accounts. If you're worried about that, yeah, you know, that is an option where you can have separate subaccounts and separate logins.

It's just very tedious, obviously, to be logging in and out of accounts. But yeah, that's a security step that you could take if you were worried about that because it's arguably even more critical that your account is safe if you've got access to like 30 people's accounts in just one. Bogdan says, I've given full access to my buyer account as secondary email to my seller account. Is that okay if I leave the country of residence and connect to my seller account?

Well, that's the same thing. It's, you know, if, if that's just what you use, you know, that's what I do. Like I have my admin account, but then I also have an account that has mostly admin rights that I use to log in. Um, but just not admin. It's not the same, uh, account where, where I am in the world doesn't really matter as far as, as far as that goes. Um, you've got to keep that other account just as safe as your other account. Like, like all the things that Chris was talking about guys, uh,

Like I said, whether we're talking about the admin account, whether it's a sub account, whether you're somebody who's a sub account of other Amazon sellers, all of these things about not using your regular known email address and making sure to use two-factor and stuff, 100% the same application there. Pez says, how does this work exactly with the remote server admin? No, remote server means admin.

It's kind of like I'm renting a computer, a virtual computer that's sitting in some warehouse somewhere. And I'm the only person who uses that computer. And I log into that computer. It looks like a window where it's the desktop of that computer, but it's not my computer.

So like my, it's not on my wifi. It's not on any of my computers here. It's a computer that I'm using in a remote location. And that's just, if I have to do admin things, I do it on that computer and never on my, my home computers. Pranav says his arts and crafts and sewing a good category for a new seller in light of the suddenly increase in, uh, flation in the U S as mostly a wants category. Um, uh,

I would say any category is the same as far as newer sellers. Like you can find opportunity in pretty much any category, even some of the crazy ones like electronics or health and household. Now, would it be easier to find percentage-wise like new products that would be popular in some categories over the other? Of course. It's probably going to be difficult to find a very profitable, low-competition cell phone case, for example, to sell. I'm sure there's maybe some obscure –

you know, like a Vietnamese phone or something that very few people have that maybe some of the big cell phone case companies are not making a lot of cases for. Okay, well, maybe there is even a cell phone case that you can find that has low competition, but could it be more in the arts and craft category? It could be, depending on the product, but guess what? For every one

there's probably 10 that are completely saturated even in that category. So I'm not, when I do my product research and I'm like, if I'm using Helium 10 black box and I'm looking for opportunity, if I'm using a category, it's not because I think that a category is per se better than another. It's because like, let's say there's a category that goes with my brand. You know, like if my brand is Manny's Mysterious Oddities, then,

I'm not looking to open a product in the food and grocery category. Like, like there's no way that that would fit my brand. The other reason that I do category switches in black box is just to keep the results to under 200. Remember, whenever you're doing searches in black box products or black box keywords, you want the results to be less than 200 so that you can have a realistic number of

to look at. And it's almost impossible to do that if you're not doing it by the category. So if you want to, if you've got some special skills or factories that can really do well in the arts and craft category, by all means, you know, look into that category. But don't just, I wouldn't do it because of inflation or something like that. No, like you're going to find an opportunity in any of those categories. Kim says, have Helium 10 accounts ever been hacked to obtain data on seller accounts? Yeah, if there's people who,

who don't protect their Helium 10 account and you like use some generic email address, I'm sure, you know, people can get into your account. So Helium 10 has two-factor authentication. If you guys are not using two-factor authentication for your Helium 10 accounts, that is not good either. Or if you're using a basic, a generic email address, a lot of this stuff that Chris was talking about earlier for Amazon, you should be doing the same thing for Helium 10 to keep that safe as well. Victor says a few words about AI ads and the Platinum plan.

Is it Atomic but a bit cut feature? So AI ads in Platinum basically is Atomic. Well, it's called ads now. All of Helium 10 Atomic is called ads now. But it's only AI that you can use.

So that means it's all automatic. You can only put in which ASINs and like, what's your ACOS goal. And then Helium 10 is doing the whole thing. Like you, you don't control bids. You don't control rules. You don't control anything. So that's the difference between AI advertising and just regular Helium 10 ads is, is that for me, you know, I'm not trying to say this guys as a salesman or something here or trying to make Helium 10 more, but I don't get commissioned on anything that happens at Helium 10. My salary is, is set whether we have a million customers or,

Whether we have 2 million, but I personally say it's more than worth it to have the regular ads in the, in the diamond plan. The diamond plan is a lot more expensive. You get a lot more things of course, but one of the things, one of the benefits is in, in helium 10 ads, you can have your own custom rules.

Because, you know, the AI advertising is kind of like one for all. And if time is your biggest factor and you just don't have time to make custom rules and things like that, yeah, like AI advertising might be the way to go. But for me, I like controlling what's happening with my rules. And so that's why I use on the Diamond Plan the full Helium 10 ads and I just make my own rule sets. John says, how do I automate reviews?

If you mean like automate review request, go to follow up. If you've got Helium 10, you've got full access to it. So go to Helium 10 follow up and look at the learn follow up buttons there. It'll tell you how to use follow up. You want to set up the automatic request review and then those will go out automatically whenever you specify after the certain number of orders. Looks like Anita had the same question. Yeah, follow up. Helium 10 follow up is what you need.

Veronica says, is it possible to have all Helium 10 applications work in the Emirates market? Most do, but the ones that don't, all you have to do is in the tools, guys. Let me just show you really quick. This is for anybody out there. This is for anybody out there. On the very top of your Helium 10 screen, do you see this button right here? You see it looks like a magnifying glass. It's our AI search. You hit that button and another window is going to pop up that says,

submit a feature request or something like that, that's what you want to do to submit a feature request or say, hey, I would love Helium 10 to have X tool work in the X market. Right now, we don't have anything for Amazon Saudi Arabia, KSA. So then you would submit there. Hector says, I've got a question about variations of a product. Some competitors have, say, a color or size variation.

Under the same listing, however, I've seen a few sellers that have listed variations as new separate, essentially start with zero reviews. The variations could fall. Why do they do this? Well, some of them are doing kind of like something a little bit shady where they make it on a separate listing to start in order to like do vine again. And then once their vine goes through, then they combine it. I say shady as in that's not technically against Amazon terms of service, but

Per se, some feel it might be, you know, kind of like skirting the line there a little bit or, you know, because Amazon actually does want products that are different color variations to be in the same variation from day one. So in that case, it's kind of against the terms of service. But yeah, if you ever see that happening, like brand new listings, watch it and see if they ever combine it later because maybe after like a month or two when they get their mind reviews, they might combine it. That's what some sellers, I can't say particularly, you know, I don't know what, you know,

your seller or your, I don't even know who your competitors are, but I'm just saying that that is a known thing that some people do. Yeah. Christopher says, do you remember what product podcast episode talked about using listing builder for AI for different languages? No, but basically go to helium 10.com forward slash pocket right here. This is what you can do. I'll just show you. We'll, we'll find out that together. Go to helium 10.com forward slash podcast podcast.

And then go to listing build, just type in the search listing builder AI, let's just say. And then any, any episode that, that had that before would say it. And so you, you would just find it here. All right. And in the, in the searches, I would say that there's one that was kind of like called a seller strategy masterclass. And so that's the way, that's the way you would find it. Ava says, would it be okay to change a default email address and seller central and helium tenant anytime for security reasons? No,

I'm not sure every company, including Helium 10, has a different process for that to go. If you're going to do that in your Helium 10 account for security, they might need you to show your ID or take a selfie or something just to make sure that you're just not some random person trying to change the email. But that's up to you if you think that would help. Pez says, can we have a quick product research insight?

a tip when using helium 10 research, I would say, you know, the number one tool that I think you guys should maybe be using is black box brand analytics that not a lot of people are using. So, so for example, I'm not sure if it's going to work. I was, they were doing some maintenance on the account earlier today. Let me see if it's going to work here, but go to ABA top search terms from black box. All right. ABA top search terms, go down here and select,

a certain week, like let's say, hey, something that was from January or, you know what? Here's an example. This is a great way to do historical. When is Valentine's Day, guys? What was Valentine's Day last year? Let me just search. Valentine's Day 2024 was February of 2024. OK, so here's what I can do. I can say, let me look February. You know what? No, I forgot Valentine's Day.

Already passed. What is something in the future? Fourth of July. That's coming up, right? Watch this. Let's say I'm doing a seasonal product and I want to right now. Are people buying tons of Fourth of July products? No, it's February, March, right? Let's go last year and look at June 23rd to June 29th. Okay, let's look there. And as of that date, let's type in Fourth of July and hit apply filters. Okay.

All right. So this is looking last year, last June, what were some of the top 4th of July keywords, first of all, and then what were the top products there? All right. So this might take a little bit too long, but it came out right here. So look at some of the top keywords here. 4th of July shirts, funny 4th of July shirts. Now, if I were to look at this now,

It was 143,000 searches. Look what right this second, which is the end of middle of February, that search volume is 100. 100. But what does it jump up to the week before 4th of July? 140,000.

This is 100, no, 10,000 X, 100,000 X. My math is not working. I just woke up. All right. But look, look, look how much the search line goes up. And then now I know, Hey, who was the top sellers of these 4th of July shirts? Look at this. This is amazing. This product is not even like a product anymore. It's completely disappeared from Amazon.

And here was the top products for 4th of July. And then this allows you to just look back at what were the top products. And then what I would do is I would then look at these products and see what other keywords they were selling for. Let's just find something a little bit more unique here, something that's not searched for 100,000 times. 4th of July plates. All right. That's 24,000 searches. And then look at the top product from that time. All right. Let's take a look here.

It is just a regular Kingsford. This is like that brand that does like barbecues, right? And this product is, look at that. That's not even, it's not, guys, oh, this is beautiful. This product is not even in stock on Amazon right now. Do you see how there's no featured offers available? So the number one selling 4th of July plates from last year is not even in stock. So if I were using any other tool other than Helium 10, tools that we will not mention here,

Would I be able to prepare for what the best keywords are or even know what the top product is? No. If you're not using Helium 10, you're kind of messed up as far as looking for what are the top keywords for 4th of July plates. But watch this. Let's go ahead and take this ASIN, right? Nothing, unless it just barely went out of stock.

Um, nothing is going to show up here other than Amazon recommended keywords because it's, I'm assuming it's been out of stock for like six months. Who knows? But watch this. Let's run it through Cerebro. This, this Kingsford patriotic plate that is not even in stock now. Now, probably it'll either say zero or it'll only show Amazon recommended keywords here in Cerebro. Let's take a look at the results, but I'm going to show you something amazing.

Amazon recommended rank is the one showing. Actually, it looks like this product was in stock a little earlier. Or actually, hold on. This is because this is a, I'm going to exclude the variations. That's something important, guys. You only want to see a certain variation. Like, I didn't realize. Look at this. You see how there's multiple variations? So others might be showing up. But remember, this particular one is the one that said it had good sales. And this particular one, yeah, look at that.

Almost no keywords. Okay. So what we're going to do is we are going to hit the historical trend for this product. And let's look back to last year in June of 2024 when this product was selling at its peak. And now instantly I'm going to see the top keywords it was getting sales from. Let's type in at least 300 search volume, organic rank one through 10. Remember, we're taking a time machine back and looking at

at what money generating keywords it had. And take a look there. Let's sort it by search volume. Look at that. Number one keyword, exactly what we found from Brandon Licks, 4th of July plates. But look at these other keywords that it was getting sales from. 4th of July party supplies, 4th of July paper plates.

Paper plates, heavy duty. It was a top seller for that. Makes sense. Everybody wanting to do 4th of July parties. That doesn't mean they're putting 4th of July in the search term. Red paper plates, patriotic paper plates. So there, guys, like we just did in a few minutes, found a top seller that's not even in stock right now that who knows, maybe there is time for us to do something for 4th of July if we were into making seasonal products.

All right, guys. Thank you very much. Appreciate all the time that you guys spent with us and all the great questions. And thank you again to Chris for joining us to give us those important account security updates. I hope you guys implement those ASAP to keep your account safe. All right, guys. Thank you so much for joining us. Hope you guys appreciated this episode and we'll see you in the next episode. Bye-bye now.