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cover of episode #651 – ANOTHER Amazon Fee Increase? and Big Spring Sale Live | Weekly Buzz 3/25/25

#651 – ANOTHER Amazon Fee Increase? and Big Spring Sale Live | Weekly Buzz 3/25/25

2025/3/25
logo of podcast Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Bradley Sutton
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Shivali
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Bradley Sutton: 亚马逊声称没有提高费用,但实际上一些费用上涨了,例如优惠券费用。亚马逊的新费用调整并非完全违背承诺,但某些情况下费用可能大幅增加。亚马逊对卖家费用调整的描述方式让人反感。亚马逊调整了交易时长和费用结构,使交易时间更灵活,费用基于业绩。亚马逊声称费用调整是为了让卖家更容易接触到更多客户,但这并非事实。亚马逊调整了最佳交易和闪电交易的费用,从固定费用改为每日费用加销售额百分比。亚马逊调整了优惠券费用,增加了预付费用和销售额百分比。亚马逊暗示Prime Day 2025将持续时间更长,规模更大,费用也会相应调整。亚马逊将Prime独家折扣的费用从50美元提高到100美元,这与Prime Day活动规模扩大相符。以棺材架为例,分析了新旧优惠券费用的差异,发现对于高价产品,新费用更高。对于销售量较大的产品,新的费用调整影响较小。分析了闪电交易和最佳交易的新旧费用差异,发现对于销售量较小的产品,新费用更低。对于持续时间较长的交易,新的费用结构可能导致费用显著增加。新的费用结构对不同卖家和产品的影响不同,有些卖家可能节省费用,有些则会增加。亚马逊对费用调整的解释是,这并非违反之前的承诺,因为这并不属于之前承诺不调整的费用类型。即使费用调整后,促销活动仍然可能盈利。亚马逊春季大促已经开始,卖家可以利用这次机会进行促销。 Shivali: Helium 10 的关键词销售估算功能可以帮助卖家根据关键词的实际销售额而不是搜索量来确定关键词的重要性。关键词的销售额与搜索量并不总是成正比,关键词的购买意图会影响转化率。Helium 10 是唯一提供关键词销售估算功能的工具,可以帮助卖家更有效地分配广告支出。

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Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon is making it easier to try using deals and coupons to create additional demand for your products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EyTUgyRjQ1S1lZRzY2

)Amazon’s Big Spring Sale 2025 starts March 25 https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-2025

)AI startup Perplexity confirms interest to buy TikTok https://techxplore.com/news/2025-03-ai-startup-perplexity-buy-tiktok.html

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Catch Bradley Sutton at the Prosper Show! https://www.linkedin.com/posts/h10bradley_see-you-guys-at-prosper-this-week-here-activity-7310218411182026752-m4Al?

)For our new feature alerts, Helium 10 has introduced two highly requested features in Blackbox. The first caters to wholesale and arbitrage sellers, allowing them to search products using UPC, EAN, or GTIN codes, even by uploading bulk lists of 200–300+ identifiers. This streamlines the process of evaluating wholesale opportunities by quickly identifying which products are on Amazon and their estimated sales. The second feature is designed for Amazon influencers, enabling them to find high-ROI products for video content. By switching to “Influencer Mode,” users can filter products by category, price range, reviews, and the number of videos in the carousel, helping them identify listings where they have a strong chance of earning commissions.

Lastly, our strategy of the week features Helium 10’s Keyword Sales Estimate feature, which goes beyond search volume to show the actual sales estimates a keyword generates. This helps sellers prioritize high-converting keywords instead of just high-traffic ones, ultimately improving ad efficiency and product targeting. For instance, while two keywords may have similar search volumes, one might convert at a much higher rate due to buyer intent. This level of insight, exclusive to Helium 10, ensures sellers focus on terms that drive actual sales. If you’re headed to the Prosper Show in Las Vegas, don't miss out on the chance to meet us and share your story—there might even be a spot for you on the Serious Sellers Podcast!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:38 - Coupons/Deals Skyrocket?

17:25 - Big Spring Sale

18:31 - TikTok Buyer?

19:31 - Prosper Show

20:22 - Helium 10 New Feature Alerts

24:24 - Strategy of the week: Keyword Sales Estimates