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cover of episode Helium 10 Buzz 1/16/25: TikTok Shop Backup Plans? | Temu Advertising | Amazon Cancels Programs

Helium 10 Buzz 1/16/25: TikTok Shop Backup Plans? | Temu Advertising | Amazon Cancels Programs

2025/1/16
logo of podcast Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Bradley Sutton
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我长期关注 TikTok Shop 的潜在禁令问题,虽然我没有内部消息,但我认为 TikTok Shop 规模太大,不太可能完全消失。即使面临禁令,它也可能被收购或调整算法。但卖家应该未雨绸缪,寻找备选平台,例如 Shein 或亚马逊。一些中国卖家已经开始采取措施,例如降低库存和推迟进货。 Temu 最近开始推出付费广告服务,这与亚马逊的广告模式类似,但Temu 似乎更倾向于支持美国本土卖家。这对于美国卖家来说可能是一个机会,因为他们可以获得比海外卖家更多的广告曝光机会。 亚马逊最近对尖锐产品的包装要求进行了重大调整,从 4 月 14 日起,将不再为尖锐产品提供准备服务,不符合要求的产品将被丢弃。卖家需要确保他们的尖锐产品包装符合新的要求,否则将面临损失。 亚马逊还取消了“先试后买”项目,这可能会对服装、鞋类和配饰类别的卖家产生影响。 参与亚马逊气候承诺友好计划的产品销售额提升显著,建议符合条件的卖家积极参与。 亚马逊还将停止 360 度图像体验,转向 3D 模型。卖家需要适应这一变化,并学习如何使用 3D 模型来展示产品。 亚马逊汽车业务也开始在线销售,这表明亚马逊的业务范围不断扩大。

Deep Dive

Chapters
This chapter discusses the potential ban of TikTok Shop in the US and explores alternative platforms for Chinese sellers, such as Amazon and Shein. It also encourages listeners to share their backup plans in case of a TikTok Shop ban.
  • TikTok shop sellers are exploring backup plans due to potential US ban.
  • Shein and Amazon are considered as alternative platforms.
  • Chinese sellers are taking precautionary measures like inventory markdown and delaying stock purchases.

Shownotes Transcript

TikTok Shop sellers are looking at backup plans in case it's banned. Temu is now going to start charging for advertising. Amazon discontinues two programs. These buzzing stories and more on today's episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Tech war: China’s TikTok sellers eye Amazon and Shein as US ban looms https://www.scmp.com/tech/tech-war/article/3294719/tech-war-chinas-tiktok-sellers-eye-amazon-and-shein-us-ban-looms

)Temu Trials Amazon-Killer Search Ad Business https://www.tipranks.com/news/temu-nasdaqpdd-trials-amazon-killer-search-ad-business

)Updates to packaging requirements for sharp products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EzVzhSV0ZGQ1VQSzla

)Amazon to shut down ‘Try Before You Buy’ rival to Stitch Fix https://www.cnbc.com/2025/01/10/amazon-to-shut-down-stitch-fix-competitor-prime-try-before-you-buy.html

)Boost sales of more sustainable products with Climate Pledge Friendly https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERTQUJEUktKQ0NTOVFB

)Amazon’s 360-degree image experience to be discontinued https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQkVLSzJKWTZRTEtGU1hD

)Amazon Autos launches online sales https://www.automotivedive.com/news/customers-can-add-vehicles-hyundai-shopping-cart-amazon-autos/736716/

)In the final segment, we shift our focus to cutting-edge tools and events that empower sellers. Discover how Helium 10's newest feature enhances keyword research, helping sellers identify high-converting keywords and uncover lucrative market gaps. We share strategic insights for manufacturers, like those in the bamboo niche, to capitalize on market opportunities. Don't miss the details about our upcoming Helium 10 Elite workshop) and AMZ Hacking Live Event) in Berlin, where industry luminaries like Kevin King will provide indispensable insights into the e-commerce world. Prepare to elevate your e-commerce game with the knowledge and strategies shared in this episode.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

01:01 - TikTok Shop Alternatives?

03:42 - Temu Ads

05:57 - Amazon Sharp Products

09:58 - Try Before You Buy Gone

10:54 - Climate Pledge Friendly

12:11 - 360 Images Gone

13:27 - Amazon Cars

14:25 - Helium 10 New Feature Alerts

22:58 - Strategy of the Week 

27:36 - Germany Events for Sellers