Helium 10 Buzz 11/28/24: Amazon Dynamic Traffic Engine | Temu vs Shein Intensifies
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
Why did Japan's Fair Trade Commission raid Amazon Japan?
The raid was conducted on suspicion of anti-monopoly law violations, specifically allegations that Amazon Japan pressured sellers to lower prices in exchange for favorable placement on the platform. This follows a 2018 investigation for similar practices.
How does Rufus, Amazon's AI shopping assistant, impact holiday shopping?
Rufus simplifies holiday shopping by providing tailored gift suggestions, product comparisons, and assistance with party planning, crafting, and cooking. It also tracks orders and enhances decision-making with AI shopping guides and Amazon Lens.
Why are Temu and Shein driving up Black Friday CPC costs?
Temu and Shein are aggressively bidding on competitor search keywords like 'Walmart Black Friday deals,' which has increased cost per click (CPC) prices, forcing traditional retailers to reconsider their advertising budgets.
What is the legal dispute between Shein and Temu about?
Shein accuses Temu of unfair competition, including trade secret misappropriation, false advertising, trademark dilution, and libel. Temu claims Shein is using the lawsuit to stifle competition and disrupt its operations in the U.S.
What is Stickler's live selling analytics platform on TikTok Shop?
Stickler offers the first live selling analytics platform in the TikTok Shop app store, providing real-time analytics, auto-generated reports, and host performance analysis to optimize live streams and boost sales.
How does Amazon's Dynamic Traffic Engine improve ad buying efficiency?
The Dynamic Traffic Engine optimizes programmatic ad buying by sending demand signals to supply-side platforms (SSPs), reducing low-demand requests by 40% and improving fill rates by 7%, leading to better ad campaign ROI.
What benefits does Amazon's discounted Prime membership for young adults offer?
Young adults aged 18-24 can get Prime membership for $7.49/month or $69/year, offering fast delivery, Prime Video access, exclusive deals, and additional perks like travel discounts through Student Universe.
How does Buy with Prime benefit Steve Madden and its customers?
Buy with Prime allows U.S.-based Prime members to shop on SteveMadden.com with Amazon's fast, free delivery and easy returns, enhancing the shopping experience and potentially increasing conversion rates by 16%.
What new feature in Helium 10 Cerebro helps analyze competitor sales trends?
Cerebro's new monthly comparison feature allows users to tie a competitor's sales fluctuations to specific keyword rankings, helping identify where they gained or lost traction in organic or sponsored search results.
How can sellers use AI filtering in Helium 10 Cerebro for keyword research?
Sellers can use AI filtering to refine keyword lists, such as excluding branded keywords, showing only Spanish keywords, or focusing on specific brand names, making it easier to target relevant audiences.
- Japan's Fair Trade Commission conducted an on-site inspection of Amazon Japan.
- The investigation concerns allegations of Amazon Japan pressuring sellers to lower prices.
- Amazon Japan has faced similar scrutiny before, including an investigation in 2018.
Shownotes Transcript