Helium 10 Buzz 12/26/24: Top 10 NEW Amazon Strategies To Use in 2025
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Deep Dive
What is the new PPC strategy discussed in the podcast for optimizing Amazon campaigns?
The new PPC strategy involves negative matching keywords that generate clicks but no sales in auto, broad, or phrase campaigns. This prevents unnecessary spending and ensures efficient budget allocation. Instead of negative matching, sellers are advised to pause poorly performing targets to maintain campaign clarity and effectiveness.
How can Amazon influencers benefit from Helium 10's Chrome extension and influencer tool?
Amazon influencers can use Helium 10's Chrome extension and influencer tool to identify opportunities for video reviews. By switching to influencer mode, they can see potential scores for products with few or no videos in the carousel, increasing their chances of earning affiliate commissions if their video is the last one viewed before a purchase.
What is the significance of Helium 10's keyword tracker update for competitor analysis?
The updated keyword tracker now includes features like heat maps and keyword harvesting, allowing sellers to track competitor keywords and monitor ranking changes over time. It also provides insights into how PPC campaigns affect keyword ranks and identifies keywords competitors are ranking for but the seller is not, helping optimize listings for better sales performance.
What new feature does Helium 10 offer for European Amazon sellers regarding keyword analysis?
Helium 10 now provides keyword sales estimates for European Amazon sellers, allowing them to identify keywords with higher sales potential even if they have lower search volumes. This feature helps sellers prioritize keywords that are more likely to convert, improving their listing optimization strategies.
How does Helium 10's Adtomic integration benefit Amazon sellers in the Diamond plan?
Adtomic, Helium 10's AI-driven advertising tool, is now included in the Diamond plan at no extra cost. It automates PPC campaign management, allowing sellers to set rules and algorithms to optimize bids, pause poorly performing targets, and save time. This is particularly beneficial for sellers with multiple campaigns who want to streamline their advertising efforts.
What is the new feature in Helium 10's Cerebro tool for analyzing keyword rank changes?
Cerebro now allows sellers to compare keyword ranks between two months, helping them identify which keywords contributed to sales increases or decreases. This feature is useful for analyzing seasonality, competitor performance, and the impact of keyword ranking changes on sales.
What is the bonus feature in Helium 10 that is currently available to elite members?
Elite members now have access to an instant translation feature in Cerebro, which translates keywords into multiple languages, including Spanish, English, German, Chinese, Japanese, French, and Italian. This helps sellers analyze keywords in foreign marketplaces without needing external translation tools.
- Top 10 new strategies for Amazon revealed.
- One brand-new strategy, potentially used by only 10 people.
- Strategies applicable regardless of the tools used.
Shownotes Transcript