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cover of episode SEO is Changing in 2025 - Here's What Small Businesses Need to Know

SEO is Changing in 2025 - Here's What Small Businesses Need to Know

2025/1/16
logo of podcast S.O.B. (Small Owned Business) Marketing

S.O.B. (Small Owned Business) Marketing

AI Deep Dive AI Chapters Transcript
People
C
Chelsea
V
Vivian
Topics
Vivian: 现在的搜索引擎优化方式已经完全改变了,Google 的新指南 E-E-A-T 强调了内容的体验、专业知识、权威性和可信度。关键词堆砌已经过时,我们需要关注高质量的内容,而不是数量。Google 的 SGE 使用 AI 来整合搜索结果,直接在搜索结果顶部给出答案,这减少了点击网站的次数,导致了无点击搜索的增加,这意味着网站的自然搜索覆盖率下降,因此需要改变 SEO 策略。现在的搜索引擎算法非常智能,无法通过作弊手段(例如关键词堆砌)来提高排名,只有提供高质量的内容才能有效。使用 AI 生成博客文章并直接复制粘贴的做法已经过时,AI 更适合用于构思和克服写作障碍,而不是直接生成内容。小型企业主最大的优势在于其自身的经验和对产品/服务的深入了解,不应该低估这一点。Google 更青睐人类创作的内容,并且已经改变了选择高质量网站的方式。为了满足 E-E-A-T 指南的要求,需要在内容中展示经验、专业知识、权威性和可信度。高质量的博客文章可以作为其他文章的参考来源,从而获得反向链接,提高网站的自然流量。SEO 是一个长期策略,需要持续创作高质量的内容才能获得反向链接并提升网站的可信度和权威性。Google 的目标是为用户提供高质量的匹配内容,因此网站内容需要易于阅读和理解。为了在 SGE 中获得推荐摘要,需要创作高质量的内容,并以易于提取信息的方式组织内容,例如使用列表、项目符号和基于问题的标题。 Chelsea: 关键词堆砌已经过时,现在的 SEO 需要关注高质量的内容,而不是数量。Google 的搜索生成体验 (SGE) 正在改变 SEO,因为它整合了 AI,并改变了人们搜索和浏览网页的方式。SGE 导致了无点击搜索的增加,这意味着网站的自然搜索覆盖率下降,因此需要改变 SEO 策略。现在的搜索引擎算法非常智能,无法通过作弊手段(例如关键词堆砌)来提高排名,只有提供高质量的内容才能有效。使用 AI 生成博客文章并直接复制粘贴的做法已经过时,AI 更适合用于构思和克服写作障碍,而不是直接生成内容。Google 的 E-E-A-T 指南是创建内容的新标准,它强调内容的体验、专业知识、权威性和可信度。为了满足 E-E-A-T 指南的要求,需要在内容中展示经验、专业知识、权威性和可信度。SEO 是一个长期策略,需要持续创作高质量的内容才能获得反向链接并提升网站的可信度和权威性。为了在 SGE 中获得推荐摘要,需要创作高质量的内容,并以易于提取信息的方式组织内容,例如使用列表、项目符号和基于问题的标题。现在的 SEO 不再是欺骗算法或关键词堆砌的游戏,而是一个需要长期投入和提供高质量内容的策略。

Deep Dive

Chapters
This chapter explores the significant shift in SEO strategies in 2025, emphasizing the obsolescence of keyword stuffing and the importance of high-quality content aligned with Google's E-E-A-T guidelines. It highlights the impact of AI and Google's Search Generative Experience (SGE) on SEO practices.
  • Keyword stuffing is outdated.
  • AI is changing SEO.
  • Focus on quality content, not quantity.

Shownotes Transcript

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.)

With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust.

In this week’s episode of the S.O.B.. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO tips to help small businesses get their websites in front of potential customers. 

We also discuss Google’s new SEO guidelines, E-E-A-T, and ways to make sure your website is meeting those standards. 

 

This episode will help you identify changes you need to make on your small business’s website - and if you need extra help, send us an email at [email protected]). OR join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob)

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!


Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:30 Introduction to SEO Changes

03:32 Understanding SGE and Its Impact

07:53 The Importance of SEO for Small Businesses

15:32 Google’s E-E-A-T Guidelines for Content Creation

25:18 The Long-Term Game of SEO

31:01 SGE Specific Tips

34:00 TLDL: Key Takeaways on SEO and Website Content Strategy


 

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob)


 

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com)

 

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