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How Southwest Airlines Navigate the World of Influencer Relationships
28:56
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2024/12/6
Social Pros Podcast
AI Chapters
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Chapters
What is Kara’s Role at Southwest Airlines and the Origins of Their Influencer Program?
How Did Southwest Rebuild Their Influencer Program After COVID and Prove Its Value?
How Does Kara Measure the Success of Influencer Campaigns?
Finding Influencers Who Align with Southwest’s Brand and Reflect Their Diverse Audience
Building Genuine Relationships with Influencers by Getting to Know Them Personally
The Importance of Feedback Sessions and Tailoring Briefs to Individual Influencer Styles
Southwest’s Big Flex Campaign and Integrating Influencers into Large-Scale Marketing Efforts
Bridging the Gap Between Marketing Teams to Scale Influencer Campaigns
Kara’s Advice for Navigating Different Goals Between Internal Teams and Influencers
Experimenting with Short-Term Affiliate Campaigns to Track Direct Revenue from Influencers
The Story Behind Creator Day and How It Strengthens Bonds with Southwest’s Influencers
How Southwest Uses Influencers to Test New Platforms Like TikTok Before Launching as a Brand
Kara’s Advice for Aspiring Social Pros
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