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Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force
57:09
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2025/6/27
Social Pros Podcast
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Chapters
What is PetSmart Charities' Mission?
Virginia's Role as Content Manager
Balancing Hybrid Roles in Digital and Social
How Does PetSmart Charities Balance Efficiency and Humanization?
Securing Employee and Executive Participation for Social Media
The Reality Show-Like 11 Million Adoptions Campaign
Pre-Production Secrets for Thriving Campaigns
Taking the Leap on Ambitious Ideas
The Power of Collaboration in Storytelling
PetSmart Charities' Social Strategy in One Sentence
Andy's Advice for Aspiring Social Pros
Key Takeaways from the 2025 Meltwater Summit with Jenny Force
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