Selling a business is emotionally challenging because it involves a significant transformation of identity, disrupts one's sense of meaning and accomplishment, and can lead to feelings of emptiness and disorientation. Entrepreneurs often view their businesses as extensions of themselves, making the separation process deeply personal and psychologically taxing.
The six factors are: 1) Motivations for selling, 2) Tolerance for uncertainty, 3) Stamina to endure the process, 4) Relationship with the team, 5) Identification with the business, and 6) A sense of what comes next. These factors influence the emotional and psychological experience of exiting a business.
Selling a business is emotionally similar to raising a child who becomes independent. Both involve a deep emotional investment, a sense of loss when the relationship changes, and the challenge of letting go. Entrepreneurs often feel a similar sense of pride and attachment to their businesses as parents do to their children.
Preparing for an exit early ensures that the business is ready to operate without the founder and helps mitigate emotional and logistical challenges. Early planning allows entrepreneurs to align their exit strategy with their goals, avoid being blindsided by unexpected offers, and ensure a smoother transition for both the business and themselves.
The exit process is isolating because it is a low-frequency, high-variability event with no standard blueprint. Entrepreneurs often face unique challenges and are legally restricted from discussing details due to NDAs. Additionally, few people can relate to the experience, making it difficult to find support or guidance.
Identity plays a significant role because entrepreneurs often intertwine their sense of self with their business. Selling the business can feel like losing a part of oneself, leading to emotional turmoil and a sense of disorientation. This deep connection makes it challenging to view the business objectively during the exit process.
In episode 743, Rob Walling and Dr. Sherry Walling read the first chapter of their new book, Exit Strategy: The Entrepreneur’s Guide to Selling Your Company Without Regret. They discuss the emotional and psychological challenges of selling a business, and why it’s often harder than founders expect. They offer insights on how to prepare for a sale, protect your mental health, and how to best navigate this major life change that few others understand.
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**Topics we cover: **
(1:49) – Exit Strategy Introduction
(6:56) – Exits are complicated
(11:16) – One of the hardest things you’ll ever do
(15:57) – Your business is your baby
(18:35) – Entering the unknown
(26:49) – Six factors that shape how you feel about an exit
(31:03) – Making it real
Links from the Show:
Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret)
Built to Sell) by John Warrillow
Touching Two Worlds) by Dr. Sherry Walling
The Entrepreneur’s Guide to Keeping Your Sh*t Together) by Sherry Walling, PhD, Rob Walling
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question) for an upcoming episode. We’d love to hear from you!