With the semiconductor industry facing a global chip shortage, one company in the eye of the storm has been experiencing a meteoric rise: AMD. At the helm is engineer turned CEO Lisa Su, who transformed the company from an also-ran to a chip powerhouse. Shares are up 2240% under her tenure and AMD chips, short for Advanced Micro Devices, are now embedded in everything from Microsoft’s XBox to Sony Playstation and Apple Macs to massive data center machinery. On the latest Studio 1.0, Bloomberg’s Emily Chang sits down with the chief executive to discuss AMD’s impressive comeback story; her bets that are paying off in rising market share and stock price; and the road out of the chip shortage.
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