Quinn Campbell, VP of Growth at Sky Mavis, discusses how they’re working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user.

In this episode, we discuss:

The future of Web3 growth tech and resources for your marketing tech stack
Advertising payment models: making things people want to buy
Why a bear market is a beautiful thing!
The biggest existential question in Web3: how do we convert the masses?

Guest Bio: Quinn Campbell is the VP of Growth at Sky Mavis, which is a web3 tech company, NFT games publisher, and the developer of Axie Infinity. During his time in web3, Quinn has: negotiated Google Play’s first-ever approval for a blockchain-linked & NFT-integrated game, shipped the industry’s largest web3 creator program, developed Sky Mavis’s conversion rate optimization squad and more!

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.

Music by: Ari Dvorin

How Marketers Can Convert The Masses to Web3 28:49 Share

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Shownotes Transcript

How Marketers Can Convert The Masses to Web3