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cover of episode The Sporting Class Live from Cannes Lions: Private Equity & Naming Rights; Is Charles Barkley retiring?

The Sporting Class Live from Cannes Lions: Private Equity & Naming Rights; Is Charles Barkley retiring?

2024/6/21
logo of podcast The Dan Le Batard Show with Stugotz

The Dan Le Batard Show with Stugotz
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D
David Samson
J
John Skipper
P
Pablo Torre
Topics
John Skipper: 科技公司进入体育领域只会提升体育的价值，而非削弱。体育内容仍然是最有价值且最可预测的内容。联盟出售长期转播权是为了获得更大的平均年度增长，而非逐年增长。公司应该及时止损，避免继续投入资金到失败的项目中。Charles Barkley宣布退役的消息的可信度存疑。Charles Barkley宣布退役的方式欠妥当，但对其自身有利。Turner电视台可能不会行使与Charles Barkley续约的权利。Turner和ESPN都拥有与Charles Barkley续约的权利。NFL拥有反垄断豁免权，但该豁免权是否适用于周日门票的销售尚存争议。NFL在周日门票销售上的行为与他们公开声明的目标不符。NFL有可能输掉周日门票反垄断诉讼，但他们可以上诉至最高法院。 David Samson: 体育媒体的价值最大化需要拥抱科技公司提供的资源和能力，这需要信任年轻一代。体育联盟的决策者往往更关注短期收益，例如赢得冠军，而非长远发展。Big 12联盟寻求私募股权投资，估值高达50亿美元。Big 12联盟的估值主要基于其转播权的价值。私募股权投资大学体育联盟的益处在于为学校提供额外的资金来源。体育赞助和命名权交易中存在大量非理性因素。体育场馆命名权交易缺乏明确的衡量标准，其价值难以评估。体育场馆命名权交易中大部分资金都被浪费了。我对NFL周日门票反垄断诉讼的了解不足以发表评论。 Pablo Torre: 科技公司的兴起导致联盟和赛事更倾向于签订长期转播协议，这有利于媒体公司。MLBAM（美国职业棒球大联盟高级媒体）在数字媒体分发和在线订阅方面领先于时代。Big 12联盟寻求出售其名称使用权以增加收入。大学体育联盟将私募股权投资的资金用于提高教练薪资和与其他联盟竞争，而非用于更有价值的建设。私募股权投资大学体育项目可能导致资金使用不当。

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The hosts describe their surroundings at the Cannes Lions International Festival of Creativity, a global advertising event, and discuss the challenges of conducting a live show in a hot and chaotic environment.

Shownotes Transcript

Welcome to The Sporting Class! Meadowlark Media CEO John Skipper and Nothing Personal's) David Samson are back with another episode with host of Pablo Torre Finds Out) ... Pablo Torre! We are live from Cannes Lions International Festival of Creativity! The boots on the ground from the biggest global advertising meet-up. All colleges are trying to find new ways to bring in money, but Big 12 commissioner Brett Yormark has an idea on how his conference can. The Big 12 has decided to sell the name of the conference and is looking to bring in private equity. Florida State wanted private equity for just itself. The Big 12 wants private equity for the whole conference. Let’s also discuss naming rights, what they are, and how/if that money is well spent. What else are we thinking about? Charles Barkley retirement? Paramount Global failed merger? NFL Sunday Ticket lawsuit? Tune in to find out!

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